Does Your View of Value Limit You and Your Customers?

Value is one of those $25 words everyone talks about. We all want to talk about our value and value propositions. But we have...

Evaluate All Your Products and Services Each Year

“Cut your losses and let your profits run.” ~Proverb Many businesses fall into the trap of assuming that products or services generating great sales revenue are...

Take Control of Your Small Business: Balance Your CAC and LTV

Small business owners focused on merchandising for the next major shopping holiday and worried about making next week’s payroll often have a difficult time...

Local Revenue vs. Online Revenue, or Both

If you are trying to keep your business local, there are several ways to do it. You can do it without doing business online...

How to Forecast Sales and Profits Without Just Guessing

Yes, it’s—my title here—a real question, and I get it a lot: how to forecast sales and profits without just guessing. It’s a good...

10 Steps to a Successful Pricing Strategy

During the price strategy planning processes, companies assess past strategies, analyze how well each did, and plan prices for the upcoming year, eagerly anticipating...

5 Ways Subscription eCommerce Businesses Will Evolve

Today, we are in a subscription box craze with hundreds of “of-the-month clubs” providing a regular supply of everything from beauty supplies to socks....

The Secrets to Improving Profits in Your Small Business

It’s about time to rummage through my spice rack and see what I need to throw away and what I need to replace. I’m sure...

Giving the Customer More Than They Paid For

We’ve long had the idea that a value proposition has to do with “exceeding customer expectations” or “giving the customer more than they paid...

Profitability Per Product

I was dealing with a firm that was having problems with its profitability. Profitability had fallen over time, and management just did not know...

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