An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 […]
Pew Research has found that as of May 2013, 72 percent of adults who go online regularly visit social networking sites. And they are favorably disposed to buying from businesses they’re connected with there.