There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. In fact, over half the US population in EVERY age bracket watch videos on YouTube. But this audience, as I’m sure you know, is a hard nut to crack. Making waves on YouTube is getting harder and harder by the day. With most influential […]
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7 Easy Businesses You Can Start Now, Despite Lockdown
While the world seems to be in limbo, we still have to fulfill our financial responsibilities, even during lockdown. Whether you’re looking for a main source of income or you’re just looking to gain a few extra bucks, this article will reveal exactly what you need to get started. These ideas aren’t really ‘billion-dollar ideas,’ […]
So Your Business Has a YouTube Channel, What’s Next?
What the Heck Do I Do With Our YouTube Channel? If you’re a larger business, your brand has likely created a YouTube channel at some point in time. You may have inherited this part of marketing or even contributed to the creation of a video, but how do you know if this video content is […]
Elevate Your Video Ads with New YouTube Extensions
Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google reports that more than half of consumers say online video has helped them decide which specific brand or product to buy. With new features announced at Advertising Week New York, Google is making it even easier to build engaging video […]
5 Powerful Ways YouTube Advertising Will Improve ROI
Advertising is an important part of every business. Every marketing goal is to get the maximum response with minimum cost. YouTube is the second biggest search engine and the biggest video sharing website in the world. It has over 1 billion active users, 50 million of which upload videos every day. People ages 18–34 watch […]
How to Rank on Facebook, Amazon, Apple and YouTube
Learning how to rank on these platforms can help with branding and sales. In the competitive online market that we live in today, ranking for your products and services in online searches requires exposure on all the available platforms, not just Google and other search engines. Learning how to rank on Facebook, Amazon, Apple, and […]
The Importance of Tracking Conversions on YouTube
YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible. The caveat was that it proved difficult to turn these viewers […]
YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with the video, watches 30 seconds of it, or watches the entire video ad (if it’s shorter than 30 seconds). TrueView […]
YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with the video, watches 30 seconds of it, or watches the entire video ad (if it’s shorter than 30 seconds). TrueView […]
Mobile Advertising Trends: The Rise of Video
Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular is on the rise, specifically on mobile. Facebook and Google are at the forefront of this with both of their platforms. […]
