3 Ways to Make PR Painless

Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius—truly.
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3 Ways to Get Honest Feedback from Your Team

We have a continuous feedback loop in our company, comprised of one-on-one meetings, weekly departmental updates, trust and transparency in all of our interactions. Even with all of that, there are times when people need to be pushed to provide honest feedback.
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How to Simplify Your Business (Even as it Grows)

Is your business too complicated? This is a common side effect of fast growth. It can cause big problems if left unchecked. That old, special-offer landing page you forget still existed can cause a huge headache when customers who now think they’re getting a bad deal discover it.
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What to Consider Before White Labeling Your App

For many mobile, software or Web app-based startups, the initial inspiration for the business stems from the discovery of something that’s missing in the marketplace. At first, their dogged pursuit of providing the optimal solution is enough to keep them going.
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3 Ways Women Can and Should Have It All

A generation after many prominent feminists encouraged women to “have it all,” we continue to decry the absence of women in politics, business and other positions of power. At the same time, even though there is more opportunity for women now than ever before in history, some professional women argue that we can’t or shouldn’t want to have it all.
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5 Ways to Use Market Competition to Your Advantage

When envisioning and establishing my business, I focused on both short- and long-term goals. My short-term goal was to outgrow a local competitor’s annual gross sales. I knew I wanted to eventually compete with multimillion-dollar giants, but first, I needed to examine my strengths and their weaknesses.
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How to Create a Minimum Viable Product

One of the most important principles in startups today revolves around the idea of a Minimum Viable Product, or MVP. An MVP is the absolute bare minimum service or product that will allow you to get users, buyers, clients, etc. to see how they interact with your main idea.
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