Posts Tagged ‘Website’
5 Most Common SEO Mistakes Made by Small Businesses
Small businesses need to have an SEO friendly website in order to stay competitive and profitable. An SEO optimized website will increase traffic, brand awareness and site usability. It also is very cost effective and will drastically increase your ROI. However, many small companies are unaware of how the following five common SEO mistakes can…
Read MoreQuestioning the Conventional Wisdom of Storytelling and User Experience
As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on site and bounce rates, while calling into question the conventional wisdom of what makes a good user experience. Ask almost any SEO, or digital…
Read MoreWhat Makes a Good Website in 2015?
Looking to build a new website, or get more out of your existing site? A website can be an extremely valuable asset to any business; they are a relatively low cost & highly flexible form of advertising. But what do you need for an effective website that generates a return on investment for your business?…
Read MoreLocal SEO Statistics Every Business Should Know
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase…
Read MoreThe 3 Key Steps to Awesome Content Marketing That Works
We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. Or do we? There is a conversation we need to have that is often avoided. But before we have that conversation let’s take a little look over our shoulder. In 2008 I started to…
Read MoreHow Difficult Is It to Reach You?
Is your organization’s telephone number and email address buried deep in its website? How difficult is it for people to reach you? The last thing you want is for existing and potential customers and partners to give up on your business (or nonprofit) because you made it too challenging for them to communicate with you. Yet, there are so many…
Read More5 Ways Blogging Will Boost Your Startup’s Reach
Blogging may seem like an online trend for teenagers and aspiring writers, but it is an essential tool for building the popularity of your startup. As a new business establishing your brand’s personality and building a client base, blogging is the perfect way to build relationships and establish your brand. Here are 5 ways blogging…
Read MorePlaying the Domain Name Game
Believe it or not, first impressions matter. Today, most consumers rely on mobile devices to research a business and, before they even view the homepage, they see the web address. The domain name is often considered a company’s trademark and is a means of recognition and branding for the business. The selection process should be…
Read More15 Web Tools to Help Small Business eCommerce
As the number of people using the internet grows steadily, as cell phones and tablets become more affordable, eCommerce has definitely become the norm. With 91% of adults in America owning mobile phones, physical stores are no longer needed as we can buy anything online with our mobile devices. Websites, once a novelty of the…
Read MoreWhat Your Backlinks Say About You
What is the purpose of backlinks, and why should you use them in your content? Generally, backlinks can serve the following purposes: Increase the number of visitors to a site. Improve search rankings. Credit references for figures, data and statements. Your website opens your business to a potential market that reaches billions of readers every…
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