7 Core Website Ingredients You Should Never Mess Up

Building a website that is able to drive visitor engagement, lead generation and conversions isn’t easy these days. Blame it on the number of sites that are competing against each other to get a slice of attention from their target audience. According to Internet Live Stats, there are 1,063,766,000 websites online right now; that is…

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How to Create the Perfect Lead Magnet for Your Business

Your email list is one of your most powerful assets. With a dedicated email list, you can build more trust with your audience, sell more products, and constantly put yourself at the front of your customers’ minds. But a lot of businesses struggle to acquire dedicated email subscribers. A big part of that is due…

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Tips for a User-Friendly and SEO-Friendly Website

When it comes to promoting a commercial website or an online brand these days, business owners must carefully balance their intentions between pleasing the Google search algorithm and serving the best interests of their visitors. You want to make sure that you have a site that is easy for your clients to navigate as well…

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Rock Your E-Commerce Business: Here’s How

Many small businesses are run mostly if not solely online these days. Even brick and mortar businesses often do a ton of business through ecommerce. It can be a huge sales booster, as shopping online is a big deal right now. It is easy and convenient. How can you be sure you are getting the…

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Retargeting: Who Do You Have in Your Sights?

I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS sports site to adjust my fantasy football team before the weekend. As I was trying to decide which running back…

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4 Mistakes You Must Avoid on Your Small Business Website

As a small business owner, you need a website. Whether your business is a hyperlocal enterprise selling to people that live on the same block or a business that ships goods all over the world, without a website your customers will be unable to find you. A website represents the business’s digital presence, a hub…

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Who Are You? Why Should I Trust Buying from You?

Somehow you’ve attracted me to your site. You have an intriguing product. You have a solution I might be interested in. I want to learn more. But before I can go on, you put hurdles in my way. I can’t get beyond your splash page without giving you my contact information. Or I may be…

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Can Quora Act as a Source of Clients for Your Business?

I read through a lot of blogs and forums of an evening. I often find inspiration and motivation from other people’s success stories. I discovered a number of people discuss that they recommended Quora as a form of gaining site visits and client queries. I had heard of Quora before, but never actually used it…

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Sales Funnel: When Are They Going to Buy?

For the last few weeks, we’ve been exploring how you can use your website to move prospects into and through your sales funnel. In this week’s post, we’ll examine what needs to happen once someone has been in your sales funnel for a while and is continuing to show interest. Having the right timing matters. You don’t…

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7 Glaring Signs You’re Due for a Website Redesign

Your website can say a lot about your business. For your users, it’s not merely a place of information and engagement but also a reflection of your values and philosophy. If you think revamping your site is only necessary to make it “pretty,” you’re definitely mistaken. Business websites can gain a lot more from a well-designed website…

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