Posts Tagged ‘Website’
6 SEO Mistakes to Avoid When Launching a New Site
Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very…
Read MoreCustomized Links: Which Ones Are Best for Your Business?
There are a few options out there for creating customized links, which are normally fantastic for sharing shorter URLs and directing people to where you want them to go as part of a campaign or daily social media posting. But which ones are best for your business, and why? We explore some of the options…
Read MoreHow to Improve Your Website’s Organic Click-Through Rate in Google
Organic click-through rate, or CTR is another measurement of the success of your website, much like SEO. But CTR is often neglected, and if you’re neglecting CTR, you could be missing out on significant improvements in your traffic. In case you don’t know what CTR is, it’s the percentage of people who actually click on…
Read More10 Pocket-Friendly Marketing Ideas
The success of an e-commerce business starts with spreading the word. Small businesses lack the necessary budget to showcase themselves as a potential player in the market. Does this mean that small companies don’t stand a chance to carve out a niche for themselves against the business giants? Of course, it doesn’t! Money is one…
Read MoreIs It Easy to Use Your Website?
Why is it important that your website is easy to use? Your brand has one chance to make a good first impression! Cliché, yes, but true. First, let’s get one thing out-of-the-way. If your small-to-medium biz/org doesn’t have a site: tsk, tsk. Here’s why you need one desperately! According to a2015 Verisign study, 86% of consumers believe a…
Read MoreAre You Wasting Your SEO Budget?
Search Engine Optimization is still the best way to drive potential customers to your website. Despite the mystique, it’s just another form of advertising. And as with other mediums, you’re making an investment of time, money, or both and should expect a return. With this said, many emerge from the SEO wars with battle scars…
Read MoreReasons to Closely Evaluate the Cost of Your Web Hosting Provider
In April 2015, there were 15,225 businesses offering Internet hosting services within the United States. Over a year later, that number has only increased. With a range of options that large, it is difficult to assess which provider offers the best package for your small business. In fact, in a recent survey, 42 percent of…
Read MoreProper SEO for a Product Page
If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for…
Read MoreThe Latest Local Search Ranking Factors Impacting Your SEO Strategy
Keeping your web presence up-to-date with the latest local search ranking factors can be exhausting effort. The algorithm behind Google local search is continuously changing, and the weight places on certain ranking factors can change in just months. With most of 2016’s search engine data now available, the SEO community is finally starting to solidify…
Read MoreFreelancer or Agency: Which is Right for Your Content Needs?
Looking for some help with your website design or copy? As a business owner, you are going to need help from time to time (or all the time) to keep up. Outsourcing work can be one of the best ways to grow your business while also keeping your sanity. After all, there are only 24…
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