6 SEO Mistakes to Avoid When Launching a New Site

Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very…

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Customized Links: Which Ones Are Best for Your Business?

There are a few options out there for creating customized links, which are normally fantastic for sharing shorter URLs and directing people to where you want them to go as part of a campaign or daily social media posting. But which ones are best for your business, and why? We explore some of the options…

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10 Pocket-Friendly Marketing Ideas

The success of an e-commerce business starts with spreading the word. Small businesses lack the necessary budget to showcase themselves as a potential player in the market. Does this mean that small companies don’t stand a chance to carve out a niche for themselves against the business giants? Of course, it doesn’t! Money is one…

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Is It Easy to Use Your Website?

Why is it important that your website is easy to use? Your brand has one chance to make a good first impression! Cliché, yes, but true. First, let’s get one thing out-of-the-way. If your small-to-medium biz/org doesn’t have a site: tsk, tsk. Here’s why you need one desperately! According to a2015 Verisign study, 86% of consumers believe a…

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Are You Wasting Your SEO Budget?

Search Engine Optimization is still the best way to drive potential customers to your website. Despite the mystique, it’s just another form of advertising. And as with other mediums, you’re making an investment of time, money, or both and should expect a return. With this said, many emerge from the SEO wars with battle scars…

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Reasons to Closely Evaluate the Cost of Your Web Hosting Provider

In April 2015, there were 15,225 businesses offering Internet hosting services within the United States. Over a year later, that number has only increased. With a range of options that large, it is difficult to assess which provider offers the best package for your small business. In fact, in a recent survey, 42 percent of…

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Proper SEO for a Product Page

If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for…

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The Latest Local Search Ranking Factors Impacting Your SEO Strategy

Keeping your web presence up-to-date with the latest local search ranking factors can be exhausting effort. The algorithm behind Google local search is continuously changing, and the weight places on certain ranking factors can change in just months. With most of 2016’s search engine data now available, the SEO community is finally starting to solidify…

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