Who do you trust more, firefighters or mortgage brokers? Librarians or lawyers? Nurses or salespeople? One of the biggest reasons for trust is the perception that someone is concerned beyond themselves for the good of the whole.
Recently, there’s been a lot of talk about “company culture” and what that really entails. A lot of people call BS, claiming that it’s just a way to entice talent, win awards, and get some positive press. So what really is company culture?
Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
When companies use a checklist mentality to create a strong culture, they only focus on culture for a season with involvement initiatives, campaigns, banners, slogans, and motivational messages. Then they move on to the next issue.
At the heart of every successful organization are its core values. A company’s core values are those principles or guiding lights that each staff member shares—those commitments they consider most important in their lives.
When I think about startups that incorporate social good, I think about businesses that are always doing the right thing—for their team, for their community, for their customers, and for the environment.
Spontaneous kindness makes such an impact of customers and employees and we just cannot forget about the power of this concept. Another recent research poll showed that the the brand attribute that customers had found important (up by 391% over 3 years) was “kindness and empathy.”
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.