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Why Leaders Need to Reinforce Company Culture and Values

By: Bill Hogg


Organizational culture is a living and breathing entity. In my years as a leadership consultant, it has become abundantly clear that organizations which view their corporate culture and values as a dynamic entity are more successful in harnessing who they are as an organization.

To create your envisioned organizational culture, it is vital that leaders not only reinforce company culture and values, but also treat it as a dynamic entity and fill the company with leaders and people who reflect the desired company culture.
All Leaders Reflect Company Culture
Let’s be honest—the CEO cannot be everywhere all the time. For this reason, CEOs and other C-level executives need to not only reflect company culture and reinforce its values, but also make sure that other organizational leaders do the same. Managers and supervisors who have a direct influence on their teams and employee engagement need to communicate and be aligned with the culture from above. Without consistent adherence to company values at all leadership levels, you risk having holes in your levee.
Culture is not a Document
Organizational culture is what you do and how you operate. You bring your culture to life by daily modeling the behaviors yourself and inspiring people to adopt company values and change their behavior to reflect company culture. Leaders cannot expect culture to reflect anything different than the behaviours they model on a daily basis.
Culture will not happen because you created a document. The company brochure or memo sent from the CEO outlining the company’s mission, vision, and values is not your organizational culture. In truth, the document should be a reflection of the values that are already being lived or people will see through the hypocrisy. While it may lay the foundation for communicating what you want your culture to be, your culture is actually putting your values to work and making them real in your behaviours and your business practices.
This is why it’s critical for leaders to reflect and reinforce company culture at all levels. A lack of uniformity will fracture your company culture.
Leaders need to Choose People who Reflect Company Culture and Values
To further culture and help it evolve in the way you envision, leaders need to choose people who reflect company culture and values and buy into what you are trying to accomplish internally.
This can be achieved in a number of different ways:
  • Through hiring
  • Training and coaching
  • Putting the right people in leadership positions
It will also be necessary to remove people who do not fit within the culture. Invariably, there are people who simply do not mesh with your vision and values. People who are not aligned with your vision of company culture can quickly destroy what you are trying to accomplish. You will need to make the tough decisions about their future with your organization—weed them out before they influence others.
The key takeaway is to understand that organizational culture needs to be nurtured on a daily basis, and you will need to consistently reinforce company culture and values to maintain employee engagement and create a culture that reflects your vision and values as a leader.
This article was originally published by Bill Hogg
Published: December 8, 2014

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Bill Hogg

Bill works with senior leaders to stimulate change – that excelerates passion, productivity and profits! For over 30 years, Bill has been the go to guy when the world’s most recognized brands are faced with challenges that require change -- to improve bottom line results. Bill takes no prisoners, and his clients love him for it! For additional articles and information on how to transform your organization visit us online at www.billhogg.ca

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