Posts Tagged ‘Values’
The Importance of Brand Integrity in the Digital Age
Most importantly, understand that achieving true brand integrity in the digital age is an ongoing process, not a one-and-done destination; it’s a marathon, not a sprint.
Read More Reverse Scorpions
Many are familiar with the story about the scorpion who asked the frog if he could hitch a ride on his back in order to cross the lake.
Read More Focus on Character Not Competence
In my experience as a leadership change consultant, character always wins—too often people are hired for competence, but fired for character. This is why it’s important to ensure your recruitment process is focused on finding and hiring people who share the same values as your organization.
Read More 4 Ways to Build a More Loyal Customer Base
Not too long ago, the United States Postal Service recreated one of their most famous failures: a 1918 blunder on a sheet of stamps, any one of which is worth a fortune today.
Read More Why Leaders Need to Reinforce Company Culture and Values
To create your envisioned organizational culture, it is vital that leaders not only reinforce company culture and values, but also treat it as a dynamic entity and fill the company with leaders and people who reflect the desired company culture.
Read More Integrity and Honesty—for YOUR Sake
In his new book, The Leadership Crisis And The Free Market Cure, John Allison defines Integrity as, “the harmony of mind and body” and says that, as a principle, it “guides us to act consistently with our beliefs.”
Read More The Impact of Compassion: Trust in Business
Who do you trust more, firefighters or mortgage brokers? Librarians or lawyers? Nurses or salespeople? One of the biggest reasons for trust is the perception that someone is concerned beyond themselves for the good of the whole.
Read More All This Talk is Killing Your Company Culture
Recently, there’s been a lot of talk about “company culture” and what that really entails. A lot of people call BS, claiming that it’s just a way to entice talent, win awards, and get some positive press. So what really is company culture?
Read More 5 Online Branding Mistakes That Can Kill Your Startup
Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
Read More Workplace Culture is a Philosophy, Not a Checklist
When companies use a checklist mentality to create a strong culture, they only focus on culture for a season with involvement initiatives, campaigns, banners, slogans, and motivational messages. Then they move on to the next issue.
Read More