Posts Tagged ‘Trust’
What a Nasty Rash Taught Me About Marketing
Empathy is probably one of the most effective yet under-employed “ingredients” in successful marketing. If you can genuinely empathize with your customers, they’re going to feel it.
Read More The Importance of Corporate Vision
If you are a leader in your organization, share your vision consistently. If you are not sharing your vision at least every thirty days, your team doesn’t know it. A clear vision inspires, unifies, and gives powerful focus.
Read More The Impact of Compassion
Do not underestimate the bottom-line impact of compassion. The ability to show care, empathy, and compassion is a heavy component of trust. The ability is rooted in two long-standing virtues.
Read More 5 Steps to Customer Service Glory
Sadly, the personal touch customers want—and deserve—is often lost in the daily grind of doing business, especially in larger companies. Too often the leaders do not model the very behaviors they expect from their teams.
Read More Best of Both Worlds: Integrated and Hosted Voice Business Phone Systems
Even with email holding the top spot as the most frequent mode of business communication, nothing can replace the value, direct contact and efficiency of speaking on the phone with a client, colleague or other business contact.
Read More The Bottom Line Effect of Caring for Your Customers
Top sales people don’t just get to where they are because they make a lot of calls, or because they know the best closing techniques. In most cases, their clients have come to see them less as commission earners and more as trusted partners.
Read More Don’t Create a Disconnect for Your Customers
Remember: whether it is your Facebook presence, your website, your radio spots or how your phone is answered, every one of those choices either connects me closer to your brand or makes me notice the disconnect.
Read More The Awesome Value of Consistency
People value consistency in their leaders. Consistency removes uncertainty and leads to trust. Trust, in turn, leads to influence.
Read More Customer Service Apology is Stronger with a Personal Touch
The personal touch can make all the difference. It is often unexpected, and always appreciated. You may not be able to drive to a customer’s office to personally apologize, but you can write a personal thank you note.
Read More The Problem with Hiring Relatives
Hiring relatives of employees can be a dangerous policy for so many reasons. Early in my academic career, the small department where I taught hired a husband and wife as teachers.
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