Your financial statements offer many benefits to your business. Practically speaking, they help you file your tax returns, find additional funding, or draw in buyers and investors. But they also help you run your business by translating your decisions into dollars and cents.
You need to know what you’re doing right, but you should also know what you’re doing wrong; that’s the only way you can ever improve. A valuable resource is your ex-customers. Find out why they left and what you can do to resolve their concerns and problems they see.