The Value of a One-Team Structure in Marketing

Professionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception. In the golden years of advertising, you could specialize in art, copy, or accounts. Now, as marketing is further fragmented, you could have any number of specialties—SEO, email marketing, social media, content creation, distribution,…

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Why You Should Hire People Smarter Than You

Throughout today’s business world, a growing trend is developing where managers routinely reject applications from potential employees who they worry may be smarter than them. As a matter of fact, a growing number of managers and business owners are refusing to hire new employees who are overachievers or well-qualified in general on the basis that…

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4 Ways to Handle Conflict in Your Workplace

No matter how hard you work, you’re going to experience conflict in your workplace. It’s an inevitable part of being in charge. However, in a startup or small company, you need to be able to handle conflict quickly, lest your day to day operations get derailed. Here are 4 ways to handle conflict within your…

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Small Yet Simple Ways to Show Employee Appreciation

Your employees thrive on the work hard philosophy, and consistently help your business grow and thrive. Sure, a paycheck is a way of saying thanks, but it’s a mandatory way of doing so. Perhaps you want to go out of your way to show the people who work under you that you appreciate their help.…

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How to Keep a Savvy Millennial Team Happy & Engaged

Opinions continue to fly about the nature of millennials. People argue over what they care about, how they view the world, and whether they’re entitled layabouts or driven idealists. In reality, of course, there are very few meaningful character generalizations to be made about them (or any other generation)—but that doesn’t mean there aren’t some major commonalities that…

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Make Achieving Your Goals a Team Sport. Here’s Why—and How

A person’s success isn’t the result of superhuman feats. It’s the outcome of doing the things anyone can do—though most of us just don’t. Usain Bolt, the Jamaican sprinter and eight-time Olympic gold medalist, observed: “I’ve learned something through the ranks that there’s a ladder, but no one wants to climb the ladder. They just…

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3 Ways to Boost Healthy Initiatives in Your Office

Professional workplaces are where many of us spend the majority of our time—and yet, these offices can be unhealthy traps when it comes right down to it. Our dependence on technology and screens in almost any modern workplace means that we risk negative physical effects ranging from annoying digital eye strain to chronic sitting, which…

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How to Build a Successful Sales Team from the Ground Up

The advent of the digital age has opened up a myriad of opportunities for business professionals who are capable of assembling a stellar sales team from the ground up, but many up-and-coming workers and seasoned business veterans alike are stumbling when it comes to recruiting team members. When it comes to developing a successful sales…

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