In the spirit of “there’s nothing new under the sun” and don’t try to “reinvent the wheel,” let’s look at what merchants, on average, did to boost sales over the holiday buying season. Consider this a report card against which you can judge your efforts this year and then use it to plan for other major shopping seasons.
Once you’ve embraced the nuances of the small business world, I bet you’ll find it the best time of your life. It’s high risk and high reward, but I’d never trade it for the corporate world. Small business is the American dream.
Small businesses usually start-off as a one-man show. When you are the owner you do everything from emptying the trash to collecting the cash. As your business grows, however, it can reach a point where the volume of work is overwhelming.
There’s no doubt that your business should be diving into the world of universal payments. I want to take a little step back this time out and look at the broader issue of “universal payments,” which for my purposes will be mobile card readers and mobile wallets.
Some years ago a friend of mine had an idea for a new cross-country ski binding. The cost was so high, he abandoned the project. Today, with 3D printing, he could easily afford to get his prototype made.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.