Posts Tagged ‘Susan Solovic’
Mobile Website Design: Target Your Least Loyal Customer
Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load.
Read More Focus Forward Survival Skills: Character, Perseverance and Determination
“The time you could spend wondering ‘Why me?’ is the time you could have spent working your tail off to get better,” — Austin Hatch, two time plane crash survivor.
Read More How to Use Instagram Video in Your Marketing and Branding
We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business.
Read More You Are Your Company’s Culture: Three Essential Qualities
Have you worked for any large corporations? Some are great to work for; others make employees feel more like the number on their security badge than the smiling face on the badge.
Read More Want to Increase Your Small Business Sales? Hit the Road
If you are looking for ways to expand your business, consider adding a mobile component. Obviously it has to fit with your business model, but here are three ideas to think about: pick up, delivery and on-location sales.
Read More How to Survive Your Startup…Financially
Every small business owner sets out hoping to make good money, but it doesn’t always go that way—especially in the beginning. So the question becomes: How can you survive while your business gets on its feet?
Read More What’s Your Employment Brand?
Did you know your company has an employment brand? Whether by design or default (usually by default) every company has its own employment brand. I talk to many small business owners who tell me they have difficulty attracting and retaining the talent they need to grow their businesses.
Read More The 4 Step Process for Hiring the Right Employee
Hiring employees is one of the most difficult and expensive aspects of building a business. Therefore, I’ve created a four step process to help you make sure you’re investing in the right talent from the beginning.
Read More As the Cupcake Crumbles: What Small Businesses Can Learn
You don’t want to be a one trick pony because eventually customers will tire of the same old, same old and move on. You may hang on for a while, but most likely if you don’t diversify your offering and keep up with market trends, your business will fail.
Read More Marketing for Small Business: It’s All About Common Sense
Identifying the right marketing tools to reach your target customers is a challenge for every small-business owner. While going through all the critical steps to get to the point where you can open for business, many entrepreneurs don’t think ahead about how they’re going to get customers or clients to come through the door.
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