Posts Tagged ‘Strategy’
Think Like a General! Create Strategies and Tactics Now
If you have been following the last several weeks of these postings, then now we’re getting organized. There are many ways to express the road map for your enterprise. One of the most popular was used by the U.S. Army late in World War II, and adopted by many high profile businesses such as Texas…
Read MoreWhat I Learned About Business from the Cofounder of Waffle House
Last month, we lost one of the great entrepreneurs. Joe Rogers Sr. was the cofounder of the Waffle House chain of diners, building the company from the ground up, from the first store in Avondale Estates outside Atlanta in 1955. Today, there are more than 1,900 Waffle House locations, and their yellow signs are iconic…
Read MoreHow Toms Shoes Turned Social Responsibility into a Primary Business Strategy
Toms Shoes is a company that probably needs no introduction. It’s the shoe company that combined innovative business practices with philanthropy and got itself global attention as a result. Naturally, while some agreed with this novel business approach, others severely opposed such business practices. For one reason or another, Toms know how to remain in…
Read MoreMarketing Strategy 101: How Your Small Business Can Make It Big in 2017
The last few weeks leading to the new year affects businesses everywhere – whether it boosts your revenues due to holiday shopping or slows down sales because your line of business doesn’t complement the season. For small businesses, a drop in sales may mean more serious repercussions compared to big companies. Whatever the case may…
Read MoreThe 3 Strategy Questions Leaders Need to Ask Right Now
Do you smell that? That, my friend, is the smell of freshly baked, ready-to-serve strategy. This familiar aroma is wafting through the halls of many companies this time of year as diligent executives return from retreats in fancy places to reveal the results of the heavy lifting called strategic planning. These sessions are as exhausting…
Read More5 Simple Rules for Better Business Decisions
They teach decision sciences in business schools. Those of us doing business, either as entrepreneurs, business owners, or careerists, talk a lot, and think a lot, about business decisions. We all want better business decisions. I’ve taken some of those courses and heard a lot of the talk, and I’ve survived running my own business…
Read MoreWhy Great Content Needs Great Marketing
It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity and tells a compelling, emotional story all at the same time—one that your audience will want to share with their friends and which binds them to your content. Of course, creating…
Read More9 Best Practices for Viral Growth
Every startup company you’ll ever find will always be aiming to reach the same common goal: Growth. But not just any kind of growth, they want solid, constant, fast, and profitable growth. In other words, they are all after viral growth. There is a magic moment in a startup company’s trajectory in which growth rates…
Read MoreDisruption: Are You the Next Dodo Bird?
Marketing is always ripe with buzzwords that may or may not have any traction. Part of our role as marketing professionals and business leaders is to recognize when it’s hype and when it’s important. One of the words/trends that seems to be the new darling is the idea of disruption. This is one we can’t…
Read MoreTechnology and Strategic Planning
The biggest risk is not taking any risk… In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks. ~Mark Zuckerberg Strategic planning must be done on a continual basis, not just once a year. This is especially true now that technology is changing at an…
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