Posts Tagged ‘Strategy’
22 Good Reasons to Write a Business Plan
Question: What are some of the main arguments for writing a business plan? Here are 20 good reasons to write a business plan. Please note, however, that a business plan is not necessarily a traditional formal business plan. It ought to be a LEAN BUSINESS PLAN that gets reviewed and revised often. It ought not to be…
Read MoreHow to Know When Your Brand is Ready to License
Every business, from small mom and pop corner shops to international corporate behemoths, have a dream of possessing one of the most recognized brands in the world. Few business managers or leaders have a solid sense of when their brand is ready to license, however, and even fewer know where to begin when it comes…
Read More7 Reasons You Should Care About Your Brand Voice
I’ll bet you don’t think about your organization’s brand voice every day! Well, that’s OK… if you think about it sometime. Whether your organization is small, mid-sized, or an enterprise, its brand voice is on display every day in every internal and external marketing communications channel it uses. Today, it’s especially important in content marketing channels. No pressure, right?…
Read MoreA Simple Brand Development Strategy
One of the biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the formative years of a business. The truth is, it is not always the case nor does it have to be. What makes your business unique, who you’re intending to serve, your value proposition,…
Read More3 Questions to Ask at Your Strategy Off-Site
Ask them, or there may not be many off-sites in your company’s future Well, it’s almost that time of year again. It’s time for the annual leadership off-site, during which you will likely think, ink and drink too much. If you are like many, you’ll leave the safe confines of your office to hang your…
Read MoreBoy! If I Had Only Learned This Before Spending a Million!
Know your market and competition, or don’t spend a dime on anything else. I love absolutes—statements with no wiggle room for gray-area responses. Well, here is one of those, and it deals with market research first and foremost. Let me tell you a short story at my own expense. In 1994, (I know a long…
Read MoreHow to Assess a Franchise Marketing Strategy
When it comes to owning a franchise, having a strong marketing message is crucial. It is important to find out how much your franchisor will be helping you both directly and indirectly in the sales process. There are many franchises that will require you to buy into their corporate marketing. Some will make it a…
Read More5 Steps to Develop Your SEO Strategy
Developing a strong keyword strategy for search engine optimization is vital to giving your website an edge over the competition. In today’s industries, how you go about setting up your breadcrumbs online is going to be what determines how much organic traffic you’ll be able to produce via search engines such as Google. There are…
Read MoreDo You Believe the Legendary Startup Failure Statistics? I Don’t!
This recent piece on startup failure statistics caught my eye on Twitter first, and I followed the links to discover Startups: Conventional Wisdom Says 90% Fail. Data Says Otherwise. | Fortune.com. Here’s a direct quote from author Erin Griffith: “I recently found myself carelessly repeating a statistic that I’d heard dozens of times in private conversations and…
Read MoreCan You Create 5 Strategies and 5 Tactics to Achieve Your Goal?
In past weeks, we explored the need for a tangible goal and strategies that are measurable as steps toward achievement of your goal. Today, we explore how to create tactics to accompany each strategy, and even suggest a number of tactics to consider for each strategy. Tactics support strategies and are more short term and procedural…
Read More