Posts Tagged ‘Strategy’
How a PR Degree Develops Critical Decision-Making Abilities
In the fast-paced world of public relations (PR), strategic thinking for entrepreneurs is not just a valuable skill—it’s a necessity. PR professionals are often at the forefront of shaping public perception and making critical decisions that can impact an organization’s reputation and success. A PR degree is more than just learning about media relations and…
Read More3 Principles to Be a Great Business Leader, Not a Manager
7 Skills You Need to Become a Chief Strategy Officer
A Chief Strategy Officer is the person who oversees the development, implementation, and follow-up of corporate strategies and reports to the CEO or works closely with other executives and directors of departments. While their main job is to supervise teams and monitor the success of business strategies, they need to ensure that the department is…
Read MoreHow Will UK Businesses Perform After Brexit?
Brexit may have taken a backseat in the news during the pandemic, but it is very much still happening and the business landscape in the UK is already changing. The UK officially left the EU on January 31st 2020 with a trade deal being struck on December 24th, which was welcome news by UK business…
Read MoreThis Georgia Educator Helps Students Think Like Entrepreneurs
(Photo by Peter Frey/UGA) Imagine graduating from high school with $200,000 in sales from a business you started as a freshman. That’s the reality for some students at Brookwood High School in Snellville, GA thanks to University of Georgia graduate Cindy Quinlan. The history-loving, world-traveling educator is on a mission to disrupt education through entrepreneurship. And…
Read MoreDo This to Develop Leaders Who Are Strategy-Driven
Every successful small business faces the challenge of growth. When that happens, others must be relied upon to provide the same level of commitment, smarts, and grit to get the job done. Developing others with the same passion as yourself is never easy. Research indicates, however, that a planned and intentional approach that focuses on…
Read MoreDigital Isn’t a Department
Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and other aspects of this quickly changing landscape. I get it. It’s a lot to wrap your arms around. It’s comforting…
Read MoreWhat is a SWOT Analysis? It Positions Your Business!
A SWOT Analysis is a strategic planning tool to help you position your business within your market and your industry. The components that make up SWOT are: Strengths, Weaknesses, Opportunities and Threats. As a bonus, you can also throw in an additional T (SWOT-T), Trends. Here’s a short description of the SWOT components: Strengths: What are your business’ strengths,…
Read MoreCustomer-Centric Strategies Win Over Product-Centric
Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or…
Read MoreHolistic Security: The Most Effective Strategy for SMBs
The fight against cybercrime is constant—as soon as new security measures are established, hackers are working to counteract them. Whenever a new tool or update is released, it introduces other vulnerabilities that could potentially be exploited. In addition, with attacks costing small businesses an average of $34,000, and as many as 60% having to close…
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