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Home / Archives for Strategy

Strategy

What is a SWOT Analysis? It Positions Your Business!

May 14, 2019 By TaxConnections

A SWOT Analysis is a strategic planning tool to help you position your business within your market and your industry. The components that make up SWOT are: Strengths, Weaknesses, Opportunities and Threats. As a bonus, you can also throw in an additional T (SWOT-T), Trends. Here’s a short description of the SWOT components: Strengths: What are your business’ strengths, […]

Filed Under: Strategic Planning Tagged With: Competition, Planning, Strategy

Customer-Centric Strategies Win Over Product-Centric

May 8, 2019 By Marty Zwilling

Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or […]

Filed Under: Leadership, Strategic Planning Tagged With: Growth, Strategy

Holistic Security: The Most Effective Strategy for SMBs

Mar 26, 2019 By Terry Hearn

The fight against cybercrime is constant—as soon as new security measures are established, hackers are working to counteract them. Whenever a new tool or update is released, it introduces other vulnerabilities that could potentially be exploited. In addition, with attacks costing small businesses an average of $34,000, and as many as 60% having to close […]

Filed Under: Security, Technology Tagged With: Data, Mobile, Security, Strategy

Investors, Your Board, and You: Who Controls Strategy?

Feb 8, 2019 By Dave Berkus

You’re building a company from your vision and a passion, and lots of people are going to tell you that you have this or that wrong, and that it just won’t work. Business plans rarely survive market contact The truth is that very, very few early business plans survive in a form completely recognizable when looking […]

Filed Under: Working with Investors Tagged With: Investors, Strategy

How to Establish a Video Marketing Strategy for Your Business

Jan 15, 2019 By Anand Srinivasan

A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos are one of the most engaging forms of marketing for the millennial customer. However, compared to text, videos are also a lot more resource-intensive to produce. Establishing a clear marketing strategy […]

Filed Under: Advertising and Lead Generation Tagged With: Analytics, Strategy, Video

5 Key Elements of a Winning Business Strategy Today

Jan 9, 2019 By Marty Zwilling

Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. They want relationships, positive experiences, […]

Filed Under: Strategic Planning Tagged With: Planning, Strategy

The Value of Retrospectives After Marketing Projects

Nov 19, 2018 By Adhere Creative

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media team thinks about how to boost engagement. Email marketers try to improve […]

Filed Under: Strategic Planning Tagged With: Marketing, Planning, Strategy

Want to Fully Engage Employees? Use These Proven Strategies

Nov 8, 2018 By Gary Harpst

The obvious purpose of strategic planning is to decide what you want to become. The not so obvious purpose is engaging the hearts and minds of every person in the organization to engage in the journey to get there. So what is it that engages us? We know that people have a deep desire to […]

Filed Under: Strategic Planning Tagged With: Employees, Engagement, Leadership, Planning, Strategy

Strategic Planning for Business Owners

Oct 22, 2018 By TaxConnections

What Is Included In Business Succession Planning? A business owner needs to consider various strategies in order to prepare for the expected and unexpected legal challenges. To do so, the business owner should generally form a separate entity, such as a corporation. Next, whether the business is owned by one person or multiple partners, every […]

Filed Under: Strategic Planning Tagged With: Exit Strategy, Operations, Planning, Strategy

10 New Venture Strategies That Often Lead to Disaster

Jul 27, 2018 By Marty Zwilling

Every entrepreneur I know has their favorite excuse for a previous failure—an investor backed out, the economy took a downturn, or a supplier delivered bad quality. These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to […]

Filed Under: Creating a Plan Tagged With: Mistakes, Planning, Strategy

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Run & Grow

This is Why Behavior Analytics Are So Important to Your Small Business

Dec 6, 2019 By Jamshed Chaudhary

3 Things That Might Surprise You About Owning a Farm

Dec 5, 2019 By BusinessesForSale.com

Annual Reviews or Constant Feedback?

Dec 4, 2019 By Dave Berkus

On Innovation

Dec 3, 2019 By Dave Brock

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