The Good and Bad of Facebook Business Pages

So you have a Facebook business page and you use it to stay in the social media game, engage your prospects and customers, and respond to inquiries and/or complaints. With 80 million business pages, including 41% of all small businesses worldwide, is it worth your efforts? Well… yes and no. According to a study of 43 million posts…

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Brand Your Small Business on Social Media

Getting your brand to stand out on social media is not easy, and yet for some brands the whole social media exercise is a breeze. There is so much noise, so much information, and so much clutter that a reader can’t begin to scroll through the content. There’s little that is unique and worthy of…

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Diversify Your Social Media with These 4 Steps

Are you looking to mix it up with your social media strategy? You should be. It can be tiresome to stick to the same formula all the time, and you need to stay competitive. Remember that your audience is highly valuable; their attention is important and others are fighting hard to get it. Don’t give…

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Put Your Best Facebook Forward

With over two billion monthly active users, it’s clear that Facebook is a vibrant marketplace. Whether you only serve clients who live within a couple of miles of your brick and mortar location or you can sell to anyone on the globe, Facebook is a viable advertising option that you should consider in your marketing…

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How to Get Verified on Social Media

A verified account, page, or profile is essential for brands, businesses, public figures and organizations that are on different social media platforms. It gives more credibility, which translates to trust and legitimacy of an entity. Popular social media platforms such as Facebook, Instagram, Twitter, Snapchat, and others provide a checkmark that is either blue or…

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5 Technologies That Will Super-Charge Your Next Corporate Event

Digital technology and media have dramatically reshaped the way we conduct our day-to-day activities. The event industry is certainly not immune to this tectonic shift. But far from threatening corporate events, the industry is thriving by embracing new technologies and incorporating it into the event experience. Event organizers can now give attendees a personalized experience…

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How to Cultivate an Authentic Social Media Presence

It’s impossible these days to run a business without a social media presence; it’s a key way to advertise and connect with your customers. However, a lot of businesses get it wrong when it comes to the way they post and act online. The most crucial piece of your social media strategy is authenticity. “Authentic…

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10 Steps to Better Rankings in Google

Having a good ranking in Google is one of the best ways to ensure that your website or blog gets a steady stream of traffic. This means that you ultimately have more sales and a bigger income. Achieving a better ranking on search engines is not something that you achieve overnight, however, and you should…

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8 Ways to Market Your Dental or Healthcare Practice via Instagram

If you’re not on Instagram, you better get to it. Instagram is a social media platform that is easily one of the top marketing platforms out there. With millions of users using it daily, you better believe it’s a great tool to utilize for your business’s growth. More and more consumers follow their favorite brands…

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If You Want to Transform Your Marketing, Try These 5 New Technologies

The digital age has rapidly disrupted virtually every industry, and marketing is no exception; more so today than ever before, emerging technologies are fundamentally reshaping how products are marketed, and how consumers can find goods and deals that work for them. Some innovations are more impactful than others, however, and marketers who don’t want to…

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