Posts Tagged ‘Social Media’
Influencing the Next Generation of B2B Buyers
Millennials might still seem like children to some. However, they are taking the labor market by storm. In fact, in just three years, Millennials will make up over 35% of the workforce. So, you need to shatter the image of them being the awkward kids just entering their adulthood. Sorry, but Millennials are coming and…
Read MoreDo These 3 Things on Social Media to Provide the Best Customer Service
Social media isn’t just for marketing anymore. It’s a place for you to network and develop company culture. It’s also most likely the first place your potential clients get an impression for your business. Your social media presence can sink your business, or it can elevate you above your competition. Here are 3 ways to…
Read MoreBeginner’s Guide to Paid Social Media Advertising
We’ve all been there: You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms, and…
Read MoreThe Good and Bad of Facebook Business Pages
So you have a Facebook business page and you use it to stay in the social media game, engage your prospects and customers, and respond to inquiries and/or complaints. With 80 million business pages, including 41% of all small businesses worldwide, is it worth your efforts? Well… yes and no. According to a study of 43 million posts…
Read MoreBrand Your Small Business on Social Media
Getting your brand to stand out on social media is not easy, and yet for some brands the whole social media exercise is a breeze. There is so much noise, so much information, and so much clutter that a reader can’t begin to scroll through the content. There’s little that is unique and worthy of…
Read MoreDiversify Your Social Media with These 4 Steps
Are you looking to mix it up with your social media strategy? You should be. It can be tiresome to stick to the same formula all the time, and you need to stay competitive. Remember that your audience is highly valuable; their attention is important and others are fighting hard to get it. Don’t give…
Read MorePut Your Best Facebook Forward
With over two billion monthly active users, it’s clear that Facebook is a vibrant marketplace. Whether you only serve clients who live within a couple of miles of your brick and mortar location or you can sell to anyone on the globe, Facebook is a viable advertising option that you should consider in your marketing…
Read MoreHow to Get Verified on Social Media
A verified account, page, or profile is essential for brands, businesses, public figures and organizations that are on different social media platforms. It gives more credibility, which translates to trust and legitimacy of an entity. Popular social media platforms such as Facebook, Instagram, Twitter, Snapchat, and others provide a checkmark that is either blue or…
Read More5 Technologies That Will Super-Charge Your Next Corporate Event
Digital technology and media have dramatically reshaped the way we conduct our day-to-day activities. The event industry is certainly not immune to this tectonic shift. But far from threatening corporate events, the industry is thriving by embracing new technologies and incorporating it into the event experience. Event organizers can now give attendees a personalized experience…
Read MoreHow to Cultivate an Authentic Social Media Presence
It’s impossible these days to run a business without a social media presence; it’s a key way to advertise and connect with your customers. However, a lot of businesses get it wrong when it comes to the way they post and act online. The most crucial piece of your social media strategy is authenticity. “Authentic…
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