Should You Forget Facebook?

The success of personal Facebook profiles opened up the idea of Facebook for brands. So Facebook “pages” were launched! It was the start of Facebook becoming serious about monetizing its business.
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The Worst Times to Do Outreach

We’ve all heard the old adage, “timing is everything”—and when it comes to outreach, it’s definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn’t really matter, does it?
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Start Dancing with the Stars

Customers and clients are what drive business success, and networking should be your #1 marketing tool because it’s THE most cost-effective! The problem is that most people would rather have a colonoscopy than attend a networking event…so they simply rely on social networking sites.
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10 Tips to Double Your Facebook Likes

With over 1.3 billion users Facebook is the largest social media network that you can’t ignore. This means that you need to keep learning how to use its rapidly evolving ecosystem. The changes to Facebook in just the last 5 years are significant.
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The Battle Between Search and Social

For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
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