Know Your Social Media Fundamentals

Are you trying to ring in customers and drive traffic to your social media locations this spring and summer? While running a brick-and-mortar store, the summer can be full of opportunities and sometimes, a new lead or sale is just a social media post away. But how can business owners like you leverage your company over Facebook and Twitter?
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Should You Forget Facebook?

The success of personal Facebook profiles opened up the idea of Facebook for brands. So Facebook “pages” were launched! It was the start of Facebook becoming serious about monetizing its business.
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The Worst Times to Do Outreach

We’ve all heard the old adage, “timing is everything”—and when it comes to outreach, it’s definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn’t really matter, does it?
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Start Dancing with the Stars

Customers and clients are what drive business success, and networking should be your #1 marketing tool because it’s THE most cost-effective! The problem is that most people would rather have a colonoscopy than attend a networking event…so they simply rely on social networking sites.
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