Why Your Business Needs a Social Media Calendar

Social media posts can be rushed last-minute jobs. “Writer’s block” can be a problem. You might be worried about a lack of engagement, or just need a dose of guidance about what to post and when. All of these are reasons why you should set up a social media calendar. This can streamline your social media…

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Advertise Where It Matters

There are more media options available for advertising today than there have ever been before. From social media to billboards, old school television to internet streaming, and old fashioned radio to internet radio, the decision on where to advertise is harder than it has ever been. Finding the most effective and cost efficient platform for…

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7 Reasons Your Content Marketing Isn’t Working

We are often told that to be successful online we need to embrace content marketing. Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason to stay on your website. Many of us heed this advice, only to find that we get nothing out of…

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The Rise of Social Media in Online Retail

What impact has social media really had on online retailers? The following infographic highlights which social platforms are most effective for sales conversions and the social commerce options available on each. This is of particular value to any small business owner who wants to set up an e-commerce based retail business or wants to add…

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Social Media Posting Times: A Guide for Small Business Bloggers

When it comes to a successful social media marketing strategy, exposure and reach are fundamental. If bloggers and small businesses aren’t posting their updates on the best days and times to reach potential customers, they are missing their target audience and their brand’s message is falling on deaf ears. To help businesses improve social sharing,…

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6 Easy Things You Can Do if You Don’t Like Marketing

I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy especially if you still have a full time job (i.e. running the business) or you’re just starting out writing…

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Boost Facebook Posts for Pennies and Get More Likes and Shares

Almost everyone now is using Facebook for communication and socializing. Even businesses are using Facebook to keep their businesses visible and recognized online. Social media sites like Facebook are indeed one of the best places to find people who can eventually be converted into customers. Through Facebook ads, you can offer what you have directly…

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6 Steps for Better Small Business Branding on Social Media

If you’re running a small business, social networks like Facebook are invaluable—but only if you know how to use them. We’ll explain. From the perspective of startups and small businesses, you might say we’re living in a golden age. Never before has it been so simple for a small organization to take on the big…

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A Guide to Increasing Your Mobile App Downloads

You developed a stunning-looking, mobile app with lots of wonderful features. And guess what? It gets approved by Google and Apple app stores without much hassle. However, you still miss the bus when it comes to the number of app downloads. Why? Most probably, you failed on one or all of these aspects: Creating the…

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Have You Set Your Social Media Listening Posts?

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business—and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. Google Alerts can be set for any…

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