The Rise of Social Media in Online Retail

What impact has social media really had on online retailers? The following infographic highlights which social platforms are most effective for sales conversions and the social commerce options available on each. This is of particular value to any small business owner who wants to set up an e-commerce based retail business or wants to add…

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Social Media Posting Times: A Guide for Small Business Bloggers

When it comes to a successful social media marketing strategy, exposure and reach are fundamental. If bloggers and small businesses aren’t posting their updates on the best days and times to reach potential customers, they are missing their target audience and their brand’s message is falling on deaf ears. To help businesses improve social sharing,…

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6 Easy Things You Can Do if You Don’t Like Marketing

I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy especially if you still have a full time job (i.e. running the business) or you’re just starting out writing…

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Boost Facebook Posts for Pennies and Get More Likes and Shares

Almost everyone now is using Facebook for communication and socializing. Even businesses are using Facebook to keep their businesses visible and recognized online. Social media sites like Facebook are indeed one of the best places to find people who can eventually be converted into customers. Through Facebook ads, you can offer what you have directly…

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6 Steps for Better Small Business Branding on Social Media

If you’re running a small business, social networks like Facebook are invaluable—but only if you know how to use them. We’ll explain. From the perspective of startups and small businesses, you might say we’re living in a golden age. Never before has it been so simple for a small organization to take on the big…

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A Guide to Increasing Your Mobile App Downloads

You developed a stunning-looking, mobile app with lots of wonderful features. And guess what? It gets approved by Google and Apple app stores without much hassle. However, you still miss the bus when it comes to the number of app downloads. Why? Most probably, you failed on one or all of these aspects: Creating the…

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Have You Set Your Social Media Listening Posts?

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business—and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. Google Alerts can be set for any…

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Is Your Small Business Ready to Adopt Facebook at Work?

The question of whether instant messaging and social media in the workplace are productivity killers or loyalty enhancers has been an intense topic of debate for the last several years. As 2016 rolls in, Facebook, the social media heavyweight champion of the world, is going to put its mark on the topic. After having been in a…

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15 Powerful Ways to Growth-Hack Your Social Media: Part 3

Pats on the back all around, you’ve made it to the third and final part of our running series on growth-hacking social media! Today we’ll cover a few basics that you’d be surprised how often are overlooked, as well as CTAs (calls-to-action) and some totally acceptable Twitter automation. Let’s get into it! 11. Complete Your…

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5 Marketing Ideas for the Budget-Friendly Small Business

Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations and engaging with clients and potential customers is important on social media – we all know this. But, having the…

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