Posts Tagged ‘Social Media’
Why You Should Care About Social Listening
What the heck is “social listening?” Another marketing buzzword? Well yes, it is! Ya gotta love marketing for all its new fangled terms and phrases that creep into our vocabulary. I was a Tweetchat guest last week, so the subject is top of mind for me. Here’s my definition: “Social listening is monitoring and/or responding…
Read MoreHow Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing—typically promotions and in-store collateral—much of your marketing as a franchisee falls on your shoulders. What Franchisors Do Most franchisors have what’s called a mandatory marketing program. Part of the franchise fees you pay,…
Read MoreFacebook Company Pages Score High with US Consumers
If your B2C business (or nonprofit organization) has a Facebook company page, it appears that it’s in the “right” social media space. The recent Temkin Group study, Social Media Benchmark, 2016, shows how consumer use of social media sites on both computers and mobile phones is changing. There are some very interesting takeaways that may affect…
Read MoreDiversity is Key to Success in Social Media Recruitment
Half of the world is on social media sites like LinkedIn, Facebook or Twitter. More organizations are using social media to target and hire candidates. It can be one of the most valuable tools to find the right talent for the right designation for your small business to grow. So, if you think Social Media…
Read MoreWhat’s More Important: Social Media or Mobile Marketing?
Just the other day I was reading an article on the Inc. Magazine website. The editor, John, noted that in a recent survey, 59% of entrepreneurs don’t think Social Media is important! What made me mad is how quickly they dismissed the problems many small businesses have with Social Media. For example, the editor notes,…
Read More7 Basic Tips to Grow Your Instagram Account
1. Use Your Bio to Tell Your Story When people want to learn more about you, the first place they’ll check is your bio. Your bio should include your passions, what you do, what you love, your projects or your dreams. Make sure you add your full name (your real name) and your website. To…
Read More5 Ways to Improve Your Online Presence
An online presence has become synonymous with “existing” in the digital world. Millions of people are connected through the Internet. That vast user database includes businesses as well, all of which are fighting for the attention of their potential customers. However, not all make it on the first page of Google searches and instead get…
Read More8 Tips for Successful (and Profitable) Food Blogging
There are new food blogs popping up every day, but without the drive and passion needed to make it work, many are left in the dust. Whether you’re writing a food blog for pleasure, with the hopes of earning some money or if you’re aiming to be the next “foodepreneur,” there are some things you…
Read MoreWhat You Share Online Can Be Your Biggest Security Threat
Receiving “likes” in your social media accounts triggers the same feelings you get when you eat your favorite chocolate. And that’s not even a joke. Experts say that it’s that feeling which makes quitting social networking so difficult for most of us. The problem with this, however, is not the number of hours you spend…
Read MoreIs Your Facebook Page Dead in the Water?
The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is that as more content is created (by both our friends and the brands we’ve liked) there simply isn’t enough real estate. Facebook cannot…
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