Posts Tagged ‘Social Media’
10 Ways to Bring the SaaS on Social Media
SaaS is all about defining and refining experiences. It is by nature, one part the creation of strategic and valuable technology, and another part interaction with users and prospects. That being said, it’s simply a no-brainer for SaaS businesses to not only be in social media channels, but to have an engaging and active presence…
Read MoreHow Small Businesses Should Be Using Big Data
Think big data is only for big business? Think again. No matter how small your operation might be, collecting and analyzing data about current and future customers can produce a significant return on investment. And the world’s businesses know this, which is why Microsoft’s Satya Nadella predicts Big Data could become a $1.6 trillion industry in the…
Read MoreGrow Your Reach Using Twitter Chats
Twitter is a great way to connect with others and stay informed. With it, you can easily publish content that will reach hundreds—if not thousands—of people. Even better, you can repost original content to get even more exposure. Why Are Twitter Chats Important for Business? A Twitter chat is a conversation involving a group of…
Read More5 Valuable Tips for Startups Harnessing Social Media
Social media is a dream for startups if utilized to its full potential. Essentially, it allows a company to reach millions of people on a shoestring budget. Luckily, most of us today have dipped a toe in the vast ocean that is social media. But, running a company account on any platform is vastly different…
Read MoreWhy It’s Important to Engage Angry Customers on Twitter
Haven’t you ever tweeted about a poor customer experience, product, or service? I know I have. There’s something cathartic about sharing it in the Twittersphere. Well, now there’s a new study that shows how important it is for businesses and organizations to respond to complaints and angry Tweeps. It will affect your bottom line! Twitter released…
Read More10 Effective Real Estate Marketing Ideas to Jumpstart Your Business
In the real estate business, success depends on plenty of factors, but effective marketing strategies are (or should be) top of the list. In our day and time, if you want to jumpstart your real estate business you need more than a good list of contacts and potential clients. You need to master online marketing…
Read More7 Costly B2B Social Media Marketing Fails
Social media is better at one-on-one—B2C—marketing, right? Wrong. According to marketing gurus Kipp Bodnar and Jeffrey L. Cohen’s The B2B Social Media Book, Becoming a Marketing Superstar, B2B companies “are a better fit” for B2B for a variety of reasons. B2B companies tend to have a more focused understanding of their clients. Their depth of subject matter expertise and expert…
Read MoreWhy You Should Care About Social Listening
What the heck is “social listening?” Another marketing buzzword? Well yes, it is! Ya gotta love marketing for all its new fangled terms and phrases that creep into our vocabulary. I was a Tweetchat guest last week, so the subject is top of mind for me. Here’s my definition: “Social listening is monitoring and/or responding…
Read MoreHow Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing—typically promotions and in-store collateral—much of your marketing as a franchisee falls on your shoulders. What Franchisors Do Most franchisors have what’s called a mandatory marketing program. Part of the franchise fees you pay,…
Read MoreFacebook Company Pages Score High with US Consumers
If your B2C business (or nonprofit organization) has a Facebook company page, it appears that it’s in the “right” social media space. The recent Temkin Group study, Social Media Benchmark, 2016, shows how consumer use of social media sites on both computers and mobile phones is changing. There are some very interesting takeaways that may affect…
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