How to Avoid Social Media Mishaps in the Workplace

It’s early on a Monday morning, but your office is already buzzing. At first, this seems like a good thing—your employees are hitting the ground running to start off the week—but your excitement turns to dread when you overhear a conversation: “Can you believe what Joe from sales tweeted yesterday?” We’ve all cringed and laughed…

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5 Reasons Why Social Media is Your Most Powerful Marketing Tool

The internet has completely changed the business world and social media has revolutionized the way companies market themselves. Have you moved with the times? Social networking sites like Facebook, Twitter and Instagram started out as great ways to interact with friends and colleagues online. Now, they’re leading the way as a vital marketing method for…

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10 Ways to Bring the SaaS on Social Media

SaaS is all about defining and refining experiences. It is by nature, one part the creation of strategic and valuable technology, and another part interaction with users and prospects. That being said, it’s simply a no-brainer for SaaS businesses to not only be in social media channels, but to have an engaging and active presence…

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How Small Businesses Should Be Using Big Data

Think big data is only for big business? Think again. No matter how small your operation might be, collecting and analyzing data about current and future customers can produce a significant return on investment. And the world’s businesses know this, which is why Microsoft’s Satya Nadella predicts Big Data could become a $1.6 trillion industry in the…

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Grow Your Reach Using Twitter Chats

Twitter is a great way to connect with others and stay informed. With it, you can easily publish content that will reach hundreds—if not thousands—of people. Even better, you can repost original content to get even more exposure. Why Are Twitter Chats Important for Business? A Twitter chat is a conversation involving a group of…

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5 Valuable Tips for Startups Harnessing Social Media

Social media is a dream for startups if utilized to its full potential. Essentially, it allows a company to reach millions of people on a shoestring budget. Luckily, most of us today have dipped a toe in the vast ocean that is social media. But, running a company account on any platform is vastly different…

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Why It’s Important to Engage Angry Customers on Twitter

Haven’t you ever tweeted about a poor customer experience, product, or service? I know I have. There’s something cathartic about sharing it in the Twittersphere. Well, now there’s a new study that shows how important it is for businesses and organizations to respond to complaints and angry Tweeps. It will affect your bottom line! Twitter released…

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7 Costly B2B Social Media Marketing Fails

Social media is better at one-on-one—B2C—marketing, right? Wrong. According to marketing gurus Kipp Bodnar and Jeffrey L. Cohen’s The B2B Social Media Book, Becoming a Marketing Superstar, B2B companies “are a better fit” for B2B for a variety of reasons. B2B companies tend to have a more focused understanding of their clients. Their depth of subject matter expertise and expert…

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