Posts Tagged ‘Social Media’
Personal Branding and Social Media: The Potent One-Two Punch
A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend in recent years to associate business owners – their personal brands – with the companies they run. This is true…
Read More4 Ways to Live It Up and Prosper in the New Marketing Era
We have been living in the era of marketing, ever since cavemen bartered food for pots. The Internet enables marketing to reach levels way beyond what was possible 30 or even 20 years ago. There are many ways in which marketing has changed in the modern era. Here are four tips to help you live…
Read MoreHow Facebook Can Help You Grow Your Storefront
Looking to expand the reach of your digital storefront? Facebook’s a great way to connect with potential customers and get some sales! Social media may be one of the most powerful marketing tools in your arsenal—and if you use it effectively, it can bring more business to your storefront than any other medium. That’s something…
Read More6 Surefire Ways to Step Up Your Instagram Marketing
Instagram is more than just a network for picturesque breakfasts and cappuccinos. In modern digital marketing, it’s one of the best platforms for establishing your social presence, maximizing your online reach, and bringing more traffic to your website. Currently, there are over 600 million Instagram users ready to consume your social media content. Being the…
Read MoreSocial Media Sensation: 3 Common Strategies to Improve Your Company Image
If customers don’t trust your company or don’t like something about your brand, they aren’t going to want to buy its products or services. Therefore, it is important as a business owner to make sure that your brand is seen in a positive light at all times. Let’s look at three ways to improve your…
Read MoreHackers, Stay Away: Protect Your Social Media Marketing Today
For many small businesses, social media marketing is a tool to get your message out to potential customers cheaply. So many small businesses have turned do it, and are putting information on it that they should not, that hackers have started making them targets. Protecting your social media marketing accounts from hackers is possible on…
Read More5 Types of Content Your Company Should Use for Social Media Marketing
Whether you want more shares, retweets, or just positive comments, if you aren’t getting much of a reaction, you may be using the wrong types of content. Different market segments may have their own tastes, but generally social media marketers are in agreement on the content with the most appeal. Here are five types of…
Read MoreHow to Convert “Likes” into Meaningful Behavior
If one of your social media marketing goals is to get more Facebook “likes,” you need to read this! “Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April 2017 Issue) Say what? I know. All this time, you thought Facebook marketing would lead to increased sales, donations, engagement,…
Read More6 Social Media Lessons from Popular Brands
Don’t Ignore Your Social Followers Now that just about every business has a social media presence, the traditional days of customer service are long gone. Some customers may still call or email your company directly, but many will reach out via your social media channels and expect immediate feedback. JetBlue has a reputation for a…
Read MoreSmall Businesses on Instagram: How to Use the Platform
Instagram’s user base is growing at speed passing the 600 million follower mark back in December 2016. Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising star for businesses. So how can you use this platform to your advantage as a small business? Contrary to popular…
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