When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest, and Instagram but the true powerhouse network, LinkedIn, is rarely mentioned. If you live in the B2B world and you’re not spending time on LinkedIn every week, you’re missing out on an incredible opportunity. For most […]
Social Media
Social Media Fails During a Crisis
Social media has changed the way we learn about, share and react to big events—good or bad. We rush to it to celebrate but we also rush to it when the world is in danger or a tragedy has occurred, whether it’s a natural disaster like Hurricane Sandy or acts of terror like the shootings […]
Is Your Small Business Missing Out by Not Being on Instagram?
Instagram is no longer just the latest trend. With over a billion monthly users, its popularity is second only to Facebook—its parent company. If you have time to put the effort into building your presence, it is among the least expensive advertising available. The platform allows for highly targeted marketing, so theoretically, everyone who sees […]
3 Reasons Analytics Help Business
When you’re running a small business, you’re constantly looking for ways to save time, without cutting quality. One area where businesses often struggle is finding the time to engage with their audience through social media. While they may do what’s necessary with some tweeting, post creation and so on, the battle is lost when it […]
Should Your Franchise Be on Social Media?
Social media has evolved. It’s no longer just a tool for connecting with old friends or sharing vacation photos. More than ever, social media allows customers to interact with businesses—and for businesses to interact right back! Many brands have corporate accounts on various social media platforms, but that gets a little complicated for brands that […]
What Happened to Grace?
I love social media and the whole concept of access that it’s brought to the forefront. Ten years ago consumers had no idea how to get a company’s attention. Sure, they could call the 800 number or write to “customer service” at the company’s corporate headquarters but neither was very reliable. Even if the company […]
4 Immediate Ways to Make Facebook Advertising Work for Your Business
According to one study, an overwhelming 87.1% of American businesses are expected to use Facebook for marketing in 2020. The reasons behind this are not hard to fathom. Despite its seemingly waning popularity among youth, Facebook is still the largest social network today. The average Facebook user clicks an average of 11 ads a month. […]
Does Using Social Media Boost SEO?
Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far […]
4 Effortless Ways to Build Your Most Engaging LinkedIn Profile
One of the most important social media platforms for entrepreneurs is also one of the most overlooked. Yes, I’m talking about LinkedIn. It’s not the first thing that comes to mind when you think about a flashy social media presence, but it’s crucial to your success. After all, 645 million people are on LinkedIn, and […]
What Audiences Want
It’s official: Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing […]
