Salon Client Retention Top Marketing Tips

A salon owner selecting a product from a variety of colorful boxes on the shelves in their salon.

As a salon owner, attracting new clients is important, but retaining existing customers is crucial for sustained business growth. Loyal clients not only provide steady income but can also become advocates for your salon. Here are several marketing strategies to help you keep your existing customers engaged and loyal 1. Personalized Communication Utilize client information…

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Getting Payments From Social Platforms: Pros and Cons

scanning a QR code

Staple everyday sites such as Facebook, YouTube and Instagram have evolved significantly bringing with them a plethora of ideas, information, concepts and advertisements. The modern practical applications of social media have brought people closer together, and enabled businesses to promote their products and services on a global stage. One other significant social media development that…

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5 Tricks to Find Yourself on Social Media

There is so much information being shot at us daily via social media streams to monitor and control which pertains to our business. Not only do we have to process it all, but we have to do so with some level of expertise. Start with a simple tool There are tools to inform you when…

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6 Easy Ways to Boost Your Brand in 2022

In the digital world we live in, it’s essential for businesses of all sizes to have a strong online presence. Now, more than ever, potential customers are going to be researching products and services online, so if your business doesn’t reach them through a digital channel, they are much less likely to purchase what you…

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LinkedIn Networking Strategies From the Experts


The LinkedIn community is alive and well in 2021, with over 750 million users in more than 200 countries and territories worldwide. LinkedIn can literally transform your career and life for the better – if you know how to use it, that is. Here are some LinkedIn networking strategies that leading business people use to…

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8 Tips for Building a Successful B2B Influencer Strategy


The power of influencers is only increasing. With potential customers placing their trust in other customers far more frequently than in the company itself, it’s a mistake not to take advantage of the influencers in your customer pool. This is particularly critical when selling business to business. Many companies can’t afford to make mistakes when…

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How Marketing Pros Utilize Social Media

15 years ago, only 1 in 20 Americans had a Facebook account, and the vast majority were college-aged people sharing pictures of their party experiences with their peers. Today, more than 70% of the country uses Facebook regularly, and other services like Snapchat, Instagram, and Twitter gain popularity every day. One of the reasons for…

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Every Small Business Needs These Tech Tools

We live in a time where technology, especially digital technology, is advancing at a rapid pace. These new innovations can seem intimidating at first, and because of this, a large percentage of small business owners have no idea how to leverage them to grow their companies. That’s unfortunate because small businesses stand to gain the…

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This is Why Social Media Engagement is Important

For the last decade, social media advertising was something utilized by many companies, but not quite a necessity, especially for smaller businesses with target demographics who weren’t particularly tech savvy. The evolution of social media in the last few years is undeniable, though, and there are no longer any target demographics that don’t use at…

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