Small-business owners are well aware of the highs and lows of owning and running their own business. They all know and remember that initial high of forming the business idea in their head, planning everything out and fully committing to the idea. They also know the lows of struggling to find a loan, figuring out […]
Social Media
These 7 Social Media Mistakes Can Dramatically Hurt Your Sales
The social media landscape has allowed smaller brands to exponentially expand their reach. It’s given them much easier access to audiences and the ability to engage and connect like never before. But as with most marketing tools, it’s not a magical solution without its downside. Mistakes can happen, with the most glaring ones able to […]
How to Turn Your One-Trick Social Ponies into SEO Workhorses
We’ve all been there, you publish a blog, post it on social, and the likes and shares start rolling in. You lie back, admiring your lofty accomplishment, like Michelangelo in the Sistine Chapel. Checking Google Analytics a few weeks later, you are shocked to find that the flow of social media traffic has slowed, and […]
How to Hire a Social Media Manager
With over a billion users each on platforms like Facebook, Instagram and YouTube, social media has emerged to be a marketing channel that businesses can no longer ignore. Identifying where your target audience hangs out, what kind of content works well with them, and creating a content creation and publishing schedule that generates the maximum […]
Top Study Results on Social Media Marketing
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment? The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on […]
How to Choose the Right Social Channels for Your Online Presence
Whether you have only recently set up your business or have dragged your heels in bringing your company to the likes of Facebook, Twitter, and Instagram, honing the power of social media is a logical step for your business. It could be rewarded with new custom and stronger brand loyalty. However, social media sites have […]
Who is an Influencer?
Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone can create a position of authority and attract a community if they demonstrate expertise, credibility and consistently produce content to […]
Should You Pay for Social Media Ads?
This is an important question for small-midsized businesses and nonprofits* with limited marketing budgets. Are paid social media ads worth the investment? According to an article on Medium by Shivam Verma, there are seven benefits to using paid social media advertising: Amplify your reach Fit any budget Enhance your targeting Boost brand awareness Maximize your content marketing […]
6 Can-Do Steps for Taking Your Business to the Next Level
Small business is the backbone of the economy. If you have a small business, you probably have dreams of taking it to the next level to become a larger business. Here are some steps that will help you do just that. 1. Networking Take the time to talk to people in the industry. Look for […]
Should Your Brand Be on Instagram?
A while back, I wrote about some of the trends that I thought would be shaping marketing in 2019. Visuals and video were among the tactics I said we would all be wise to explore in the coming year. I still know that’s the case and I thought we should take a more detailed look […]
