Pexels – CCO Licence All businesses rely on meeting their targets to achieve commercial success. For smaller firms, in particular, limited resources and a bigger reliance on cash flow means it’s essential to hit your targets. Whether you’re falling short of your sales targets, your productivity is dropping or you’re missing your customer acquisition goals, […]
Setting Goals
An Anti-Bucket List is Full of Achievable Goals
My Anti-Bucket List (21 NOs!) Having a bucket list sounds like an enterprising thing to do. And it is. To me, bucket lists serve the purpose of helping us have experiences we think will make our lives more memorable. Life is relatively short and unpredictable. No one knows exactly what will happen next – whether […]
Utilize Positive Momentum to Improve Your Business
In life and business, good things can come from negatives. More often than not, procrastination setbacks hinder business. By building positive momentum, progress bolstered by persistent, day-to-day action, you can increase the drive of your business. Take it from Alan Weiss, creator of the “One Percent Solution” – if you improve your business by 1% […]
Increasing Profit Isn’t a Goal, It’s a Wish
According to estimates, 80% of businesses fail by their fifth year of operation. Startling odds, to say the least. However, the 20% that make it beyond this time frame is testament enough that by doing things better and differently, it is possible to enjoy longevity and profitability in entrepreneurship. At times, improving your internal business […]
What is the Real Goal for Our Management and Company?
Often, we joke together as managers of companies or of people that our goal is “world domination” or “to crush the competition.” But no matter how stated, the primary goal of an enterprise is to make money. The three measures of progress How do you measure progress toward such an undefined goal? We measure it by […]
How to Make Sure Your Small Business Keeps Growing
Growing a business is a phenomenal feeling. Some even compare it to watching your offspring mature right before your eyes. There may be a time when the growth of your business begins slowing down, or even stall completely. It doesn’t hurt to ask for help from outside sources about overcoming these growth hurdles. There are […]
Text Marketing Basics: How to Create Great SMS Marketing Campaigns
Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… This tells me one thing… texting is incredibly popular! So, if you’re a business owner or doing digital marketing, it means you need to use texting to […]
9 Important Goals to Hit in Your Startup’s First Year
If you have an entrepreneurial spirit and have yearned to start your own business, now is the time. With the highest survival rate in over a decade, approximately 79.9 percent of startup companies are surviving their first year of operations. However, this is no small feat. As a business owner, you have to be very […]
4 Critical Steps to Create a Small Business Brand Identity
In any type of business, building a strong brand identity is a key part of creating a thriving company. That goes double for small businesses, who rely even more on their reputation and the goodwill of their customers than their larger competitors do. Still, building a brand’s identity from the ground up is no easy […]
Are You Selling What You Can Sell or Selling What You Need to Sell?
Most sales people I meet are genuinely busy. They are trying to meet new customers, find new deals, qualify them, move them to closure. It seems to be almost a badge of honor when I speak to sales people, to proclaim the long hours and hard work. Sometimes, they proudly proclaim, “I’m selling everything I […]
