SEO Archives

Introducing Your SEO Team to the Party

By SmallBizClub | Dec 7, 2015

SEO (search engine optimization) is like finding, inviting and pointing users to your party. Once your guests show up, click around, and mingle, CRO (conversion rate optimization) is figuring out why they aren’t having a good time, and then fixing it. They work together and they are not mutually exclusive. It’s important to consider best…

SEO Checklist for Small Business

By SmallBizClub | Nov 20, 2015

SEO involves a lot of “stuff.” Some of it is essential, and some of it … not so much. Here is a quick checklist of must-do SEO actions. Cover them all, and your SEO campaign will produce results: that is, driving relevant organic traffic and referrals that convert into leads or e-commerce revenue. Self-assessment: What…

New Website? Here’s a Quick SEO Checklist

By Adhere Creative | Oct 26, 2015

Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let’s just say this, the better optimized your site is and the better quality of content and links…

5 Most Common SEO Mistakes Made by Small Businesses

By SmallBizClub | Sep 29, 2015

Small businesses need to have an SEO friendly website in order to stay competitive and profitable. An SEO optimized website will increase traffic, brand awareness and site usability. It also is very cost effective and will drastically increase your ROI. However, many small companies are unaware of how the following five common SEO mistakes can…

Local SEO Statistics Every Business Should Know

By Elvin Web Marketing | Sep 16, 2015

There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase…

Should You Align Your Content Marketing and SEO Efforts?

By Synecore | Jul 8, 2014

Organic search is the greatest driver of traffic, at 47 percent of all visits compared to just 6 percent of paid search, according to Conductor. The question, then, is how can you align your efforts to optimize and market content?

“Free” Websites: The Dirty Secrets You Need to Know

By Chris Bachman | Apr 2, 2014

I have mixed feelings about the “free” websites you can get from a number of online places. On the one hand, I certainly see the appeal for a small business on a budget. Then again, I do know what goes into building a quality website. I know what it takes to get one ranked well.

Business Looking for Growth? 5 Benefits of Being Reviewed

By Brionna Kennedy | Dec 9, 2013

Reviews that are posted online are a form of free advertising, and as long as these reviews are positive in nature, you want as much free advertising as possible.

10 Alarming Signs That Your Business is in Trouble

By Jeff Bullas | Nov 19, 2013

My grandfather delivered milk by horse and cart. Clopping hooves, the clink of bottles and the promise of daily delivered fresh milk is now but a faint memory. It was his life and business. Large supermarket chains have claimed his job.