Posts Tagged ‘SEO’
Use SEO to Grow Your Business, Not for Rankings
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as an opportunity to invest in their brand. Instead it’s seen a medium to gain quick wins. Too often, SEO is considered something…
Read MoreWhy Search Rankings Aren’t Everything
In the past, search marketing and search engine optimization have focused heavily on boosting search rankings so that your website is as visible as possible to people using sites like Google. However, over the last few years, search engines have significantly changed the way they operate. While search rankings still have some value, they are…
Read MoreLocal SEO: What is the 3-Pack? Why Does It Matter?
Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers, stand out from your competitors and get more out of search engine marketing (in less time). The 3-pack (formally known…
Read MoreHow Much Does SEO Cost, Anyway?
The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer will begin their hunt online. If your website isn’t coming up when someone types in those keywords, you better believe those customers are going to go somewhere…
Read MoreHow Small Business Owners Can Leverage Digital Public Relations for SEO
SEO has changed rapidly over the last few years, and in order for small businesses to increase visibility within search rankings, it has become extremely important to focus on building high quality backlinks from strong domains. The most likely way to acquire a backlink, which serves as a trust single to search engines that your…
Read MoreSEO Case Studies? These 8 Will Blow Your Mind!
Read any good case studies lately? I sure have. In fact, I read enough of them (and got so much value out of them) that I decided to pull together the best of them in one place. When done right, case studies can provide an in-depth and behind-the-scenes look at something that might otherwise be…
Read More5 Marketing Ideas for the Budget-Friendly Small Business
Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations and engaging with clients and potential customers is important on social media – we all know this. But, having the…
Read MoreIntroducing Your SEO Team to the Party
SEO (search engine optimization) is like finding, inviting and pointing users to your party. Once your guests show up, click around, and mingle, CRO (conversion rate optimization) is figuring out why they aren’t having a good time, and then fixing it. They work together and they are not mutually exclusive. It’s important to consider best…
Read MoreSEO Checklist for Small Business
SEO involves a lot of “stuff.” Some of it is essential, and some of it … not so much. Here is a quick checklist of must-do SEO actions. Cover them all, and your SEO campaign will produce results: that is, driving relevant organic traffic and referrals that convert into leads or e-commerce revenue. Self-assessment: What…
Read MoreNew Website? Here’s a Quick SEO Checklist
Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let’s just say this, the better optimized your site is and the better quality of content and links…
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