Posts Tagged ‘Search Engine Optimization’
VIDEO: Taking the Mystery Out of Getting on Google
An important step of marketing your business is to make it easier for people to find your website on Google. But how to do that sometimes seems ridiculously complex. Forget tricks and instead focus on creating the kind of content Google is looking for.
Read More Get Your Web Marketing Priorities Straight: Focus on Search
You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)!
Read More The Downside of Overly Aggressive SEO Strategies
Whenever Google puts out any changes to their algorithms, you know exactly what they mean and how they affect your website. You’re not worried because you’ve been doing things the right way. Writing and curating content, publishing it, promoting it, etc.
Read More The Best Ecommerce Platforms for Startups
If you’re planning on launching a new business, having a good online store is essential. To make the best of your business, you need to be up-to-speed with the best of the latest ecommerce platforms, to help make using your website a seamless and user-friendly experience.
Read More The Importance of Ranking on Page 1 of the Search Engine Results
I keep hearing a lot of murmuring in the small business marketing community, talking about Google Adwords/PPC, and other forms of paid advertisement. The general consensus is that these are effective marketing techniques for small businesses, but in actuality, organic search results are where small businesses should be focusing your marketing efforts.
Read More SEO 101: Learning the Basics
It’s hard to be in business these days without having some knowledge of search engine optimization. Commonly referred to as SEO, this is something every small business person should have a basic knowledge of, even if someone else in the company handles all the internet marketing and web design.
Read More Is It Time for a Website Redesign?
In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time-starved and more web-savvy, the research tool of choice is often a Google search.
Read More The Top 5 Social Media Sites for Small Business SEO
With recent advancements in Google’s search algorithms, it’s no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?
Read More 5 Keys to Local Search
In order to understand a little more about the process of Search Engine Optimization, it’s important to be aware of the distinction between local search and organic search. In local search, it can be difficult to deal with a lot more variability in terms of search platforms and market distribution, but you can also really benefit from the absence of market leaders in your community.
Read MoreLocal SEO Tools Worth Noting
Whether the task of optimizing your site for the search engines is directly under your control or has been delegated to subordinates, it’s still important to be aware of what new technologies can help your small business flourish in search.