Posts Tagged ‘Sales’
10 Secrets for Retail Small Business Owners to Boost Holiday Sales
Billions of dollars are spent during the busy holiday season. So, as a small business owner, how can you get in on the action and take home a small cut of this huge pie of holiday shopping revenue? Let’s explore 10 secrets you can use to boost holiday sales in your small business. 1. Hold…
Read MoreAre Your Sales People Organizationally Savvy?
Clearly we live in worlds of increasing complexity. The issues our customers and our own organizations deal with are increasingly complex. The problems and challenges our customers face are not trivial. Our solutions and products are increasing in breadth and scope. The rate of change, both self-generated and externally imposed, seems to be accelerating. It’s…
Read More6 Types of Testimonials to Boost Sales
Testimonials sell! Often new distributors think that they cannot have testimonials because they have not really experienced the business yet but there are many types of testimonials that anyone can use within their presentation. Examples of the power of testimonials can be seen in infomercials. Whether you are selling a product, your business opportunity or the…
Read MoreAre You Selling What Your Customer is Buying?
I’ll jump to the bottom line, then retrace my steps. “Customers buy holes in walls, not drills.” Actually, they may not be buying holes in walls, they may actually be looking to attach something to the wall… Yeah, I know you’ve heard that old maxim or a variant for years, possibly decades. Perhaps the reason the saying is…
Read MoreDiscover the Yin and Yang of Marketing Alliances
There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want to suggest…
Read MoreHow is Showcasing Changing Your Business?
Showcasing is yet another new wrinkle that the internet and mobile technology has brought to our culture. If you’re not familiar with the term, it’s when someone goes to a brick and mortar store to look at an item but fully intends to make their purchase online. This isn’t a new behavior but it’s certainly been on…
Read MoreHow to Simplify Your Commission Structure
Is your commission structure so complex that even you must have help understanding it—and calculating a commission on a pending bid? Sales people are incentivized by money. They usually are able to calculate what’s in it for them before they make the final presentation and ask for the order. But what if the commission plan…
Read MoreBeyond B2B and B2C: The Sales Channel Your Business is Overlooking
There are two well-defined sales channels that most people use. Selling directly to individuals, more formally known as business-to-consumer (B2C), and selling products or services to other organizations, known as business-to-business (B2B). These terms are so ubiquitous that when you talk about your business, investors, reporters, prospective employees and others will ask point-blank if you’re a B2C…
Read MoreThe Science of Selling to Women
There is no magic sauce that will help you gain women’s attention as you market your products or services. You can’t paint your product pink and think that will do the trick. You can’t wrap your service in motherhood, ballet or shopping and magically the women will come. The science of selling to women is more…
Read MoreIf You Can’t Write, You Can’t Sell
In the past few days, I’ve been embroiled in conversations about grammar and spelling. I read a discussion about “Should I hire a sales person with poor writing skills.” I was astounded by the majority of responses. Many people had the view, “If they can sell, who cares!” The conversations about grammar ran along similar…
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