Founded in 1934 by a Dutch immigrant named Hendrik Meijer, this supermarket certainly had humble beginnings. Considering that there are 259 stores across the US today, it’s not hard to see that the brand has come a long way over the years – and there are quite a few reasons for this. Image Credit If […]
Sales
People, Not Products, Are the Key to Your Success
After two successful careers as a small business owner in both the Martial Arts/Fitness Industries and currently in the Financial Services Industries, I can say with a high degree of certainty that these two industries are far more similar than most may think. How can that be you ask? One industry gets the clients sweating, […]
Is Sales the Most Important Department in an Organization?
A business has many departments that need to work together for it to succeed. It is difficult to rank the various departments by importance, but the sales department is one that no business can do without. To put it simply, if your company does not make any sales, it will fail. That is how important […]
4 Underrated Skills to Reach New Clients
As a sales pro, it probably comes as no surprise to you that you are just as much a sales tool as the product or service you’re choosing to sell. When speaking with your audience or following a new lead, you are the face and voice of the product, and you make a subconscious impression […]
7 Helpful Tips to Achieve Your Sales Goals
As a business owner, you know how important it is to set and monitor your sales targets. However, just because you set goals, it doesn’t mean you can achieve them. Now is the time to start thinking of ways to reach the goals you have set and meet your sales targets. Regardless of if you […]
The Real Future Of Selling, Not What You Think It Will Be
There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever (and I think for the good.) The concept of “virtual selling,” seems to be dominating many of our conversations. Digital transformation, more broadly, covering selling, marketing, customer experience, and other parts […]
Reinventing Selling!
The pandemic, social change, and economic crises impact all of us, personally, organizationally, and how we engage our customers. It has forced each of us to rethink, reset, and change. We all know that selling is changing profoundly. As much as some might wish that things get back to normal, we know that normal has […]
Avoid These 5 Common Startup Setbacks and Rebound Stronger
Most entrepreneurs are so convinced that they are the disruptive element, they fail to anticipate that unknown facts or events can and will occur to disrupt their own well-laid plans. While it’s true that there is no way of know specifically what might happen, you need to anticipate the worst, and actually build a Plan […]
Should We Be Selling During the COVID-19 Crisis?
The COVID 19 and related issues have brought about a plethora of “Should We Be Selling” articles. I’ve made my position clear in previous posts. But I saw a headline that caught my attention. Should we be selling? The answer is simply, “no”. We should be humanizing. I was struck by this, not for what […]
Build Your Buying Journey Step by Step
One of the staples of marketing is the ability to understand how a human being goes from never having heard of you to actually buying something from you, time and time again. In simple terms, it can be thought of as a sales funnel. But, that suggests a very linear, logical progression and if there’s […]
