Posts Tagged ‘Sales Strategies’
Walk This Way for More Business
There’s a reason supermarkets put the milk at the farthest reaches of the store: You need it. How can small business entrepreneurs take a page from this play book? Product placement trial and testing.
Read More 5 Ways to Make Your Transactional Emails Get You Sales
Want to send promotional emails to customers that are guaranteed to open? Looking for ways to double your revenue using marketing messages? They sound too good to be true, right? Wrong.
Read More How to Attract People Who Are Ready to Work with You
Nearly everyone I speak with has the same issues and more often than not they experience frustration around people approaching them only to tell them they aren’t ready to sign up yet.
Read More Beating Lower Priced Competitors
Until we understand what customers value, we have no way of presenting the value of our solutions or no way to create differentiated value. Until we determine what customers value, we have no context in which to create or build value.
Read More How to Stop Selling and Start Educating
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers.
Read More Learning to Teach
I’ve been writing about “teaching our customers” these days. Too often, what I see of teaching is a more advanced form of a pitch.
Read More How to Deal with Negative Nelly
Many parties have a Negative Nelly. There are a few easy things that you can incorporate into your show that will keep the Negative Nellies from ruining the party.
Read More You Have to Start at the Beginning
Data shows customers may be 57-70% through their buying process before sales is engaged. Yet we’ve missed the most important part of the buying process.
Read More What Are Buyer Personas & Why Do They Matter?
When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market.
Read More Do You Really Want to be the First to Market?
If you are going to be first in a market, plan on a very long time from introduction to acceptance. Triple the time you estimate for the effort, and add four times the cost you estimated for marketing.
Read More