Considering Opening a Retail Franchise? Here’s What You Need to Know

While it is true that online shopping has experienced significant growth in recent years, retail shopping in brick and mortar stores remains healthy and by far America’s preferred way to shop. According to “The State of Retail, 2017,” a report produced by TimeTrade.com, consumers still believe there is no substitute for the kind of service…

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7 Ways Small eTailers Can Expand Their Reach Now

Building an ecommerce brand takes time. But in order to become bigger and better, you need to constantly generate revenues. For that to happen, you need to get the word out that you are selling something that is worthy of people’s money. So, how does a small online store like you make itself visible to…

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How to Optimize Your Physical Store as an Online Retail Brand

It wasn’t that long ago that retail-focused entrepreneurs were thrilled by the possibilities of online-only business models. Doing away with significant expenses such as store rent, utilities and labor while serving customers efficiently seemed like a win-win. Now, even the most prominent online retail brands are considering opening or have opened brick-and-mortar locations, as they have begun…

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Slatwall Panels and Your Shop Display Layout: What You Need to Know

As a small business owner, slatwall panels are an important part of your store layout design. The integration process is straightforward and in combination with other wall accessories, it ensures a more streamlined shop display. However, during the design stage, emphasis has to be placed on using the right paneling for your specific product types,…

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Can You Pass the Retail Math Test?

According to The Small Business Administration, only about half of new businesses make it to their fifth anniversary and beyond. Factors that contribute to the failure rate can range from indirect influences, such as poor location and poor customer experience, to direct financial components, such as lack of profits and poor fiscal management. While you can…

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6 Surprising Retail Trends in 2017

Retail is a rapidly changing environment, both online and offline. Technological advancements and a shift towards omnichannel marketing strategies have impacted both environments. Many retail predictions were made at the beginning of 2017 and, as the year continues to unfold, opinions are divided because of the political and economic landscape. In the US, the effects…

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This Groundbreaking New Device Gets Stores More Customers

This little device is putting brick-and-mortar retailers back into the consumer spotlight where they belong and helping drive more customers to their stores. This innovation has the potential to transform the retail landscape and allow even the smallest independent retailer to gain a competitive advantage over online retailers in the digital age. Built by technology…

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How is Showcasing Changing Your Business?

Showcasing is yet another new wrinkle that the internet and mobile technology has brought to our culture. If you’re not familiar with the term, it’s when someone goes to a brick and mortar store to look at an item but fully intends to make their purchase online. This isn’t a new behavior but it’s certainly been on…

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What We Learned After Taking Our Online Store Offline

Andy Dunn, co-founder of men’s clothing brand Bonobos, deserves a lot of credit for making a bold statement seven years ago when he identified the opportunity for an online-only direct-to-consumer clothing brand that would disrupt the traditional brick-and-mortar model. It spurned a whole category of startups that followed the “Bonobos for X” model: for dress shoes, underwear,…

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