Posts Tagged ‘Relationships’
7 Tips to Build Your Business Through Customer Service
Your customers form the backbone of your business. Because of them, your business grows. That’s why you need excellent customer service. It builds customer loyalty, improves customer retention and assists your long-term growth and success. As part of your successful business strategy, implement seven customer service tips today. 1. Meet Needs In an effort to…
Read MoreAre You Striking Deals or Forming Strategic Relationships?
Language – if we listen carefully –reveals a lot about the changes happening in society, and business is, of course, an important part of our society. That’s why I was fascinated by a short exchange between an interviewer and the CEO of a company that curates clothing and sells it on a subscription basis over…
Read MoreGratitude Magnified
Last week we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion – it’s smart marketing. Everyone wants to be appreciated and today, when businesses must compete for both customers and employees, it’s an important retention tool. We covered how to create a spirit of gratitude inside your organization…
Read MoreCole Slaw, Carrots, and Limiting Beliefs
We’ve often explored the concept of Belief Systems and how our personal way of understanding and relating to the world — typically on an unconscious level — directs our behaviors. Recently I heard what was perhaps the perfect example of how these unconscious beliefs manifest and affect everyone whose lives we touch. Last month I was cordially,…
Read MoreLoyalty Models, Part 2
In the previous blog, the general form for the construction of a loyalty model was postulated. A base equation hypothesized that loyalty could be described by measuring the strength of the relationship between the company and its customers. A sub-model was proposed to show that the strength of the company-customer relationship could be explained by…
Read MoreWhat We Learned from Losing Clients
At Seer, we’re the first to admit that we aren’t perfect. While we strive to be better partners to our clients every day, we know that no matter how good we get at retention, losing clients is just the nature of being in the business. When we do lose clients, regardless of our ability to…
Read MoreSmaller Teams are More Productive Than Larger Ones
Back in 2013, Gallup released a report titled “The State of the American Workplace,” which stated that smaller companies tend to have more active, engaged employees than larger companies do. This seems to be a sentiment echoed by many leaders in the business world. Jeff Bezos of Amazon has a rule that a team which…
Read MoreFind Your Teacher Customer
Your customers know what they want more than you do. Find one to teach you. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. I internalized this phrase, recalling the many times I had partnered with customers to design new feature-functionality into my…
Read MoreReducing the Stress Factor
Whether you’re successfully part of an internal marketing team, at an agency or even a business owner – you’ve got a skill that you probably take for granted. You’re a master juggler. You can’t execute successful marketing today without that ability. You’re used to having lots of balls in the air and even if you…
Read MoreWhy Marriages and Businesses Fail: A Love Story
In his speeches about strengths and weaknesses, thought leader David Rendall frequently tells the story of Brenda, a detail-oriented young lady, who falls in love with Eddie, a free-spirited young man. Brenda is the consummate ringleader. She is a planner, a gifted organizer who manages every detail and thinks deeply about every decision. She’s the sexy…
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