Posts Tagged ‘Relationships’
5 Reasons to Love Event Marketing
All businesses should be targeting new customers using a number of different mediums: through social media; PPC advertising; print advertising; telesales; but what about event marketing? Events such as exhibitions and trade fairs are a great way to attract new business and should form a key part of your marketing strategy. Here are five reasons…
Read MoreDo You Meet People and Subscribe Them to Your List?
Dear Business Person I Just Met, It was lovely to meet you at that business networking (or other) event. When I gave you my business card, though, I was hoping to communicate with you. I did not expect you to subscribe me to your list. I wasn’t interested in you communicating at me, but rather in furthering our…
Read MoreDo You Really Understand Your Buyers?
Do you really understand your buyers? No matter what you sell or whether your buyers are purchasing your wares for themselves or on behalf of their company, you are selling to human beings, and they’re an odd bunch. They make decisions based on some very odd triggers, beliefs and reactions. Yet somehow, we have to…
Read MoreChoose the Right Franchise Relationship for You
Franchises are growing so much that you can probably find a franchise option for almost any kind of business you’re interested in these days. In fact, you can probably find multiple options. If you’ve made a spreadsheet and you’re still having trouble narrowing down the choices, maybe you need to get back to fundamentals. Your involvement with…
Read MoreWhat’s Wrong with Business Networking
I’m starting to realize I hate the word “networking” used as a verb, meaning—apparently—some variation on connections with people for self-serving business use. Business networking my [whatever]. I’m pretty sure people are actual living breathing human beings, for the most part. Not nodes. Not assets. Not resources to be tapped later for favors. Real connections with…
Read MoreHow is Your Corporate and Personal Credibility?
A friend of mine recently told me his story of how his very career rests on his credibility with his major supplier–partners. He stated that everything rides upon his credibility when he declares that he can produce a quality product on time, especially when his competition has faltered attempting to do so. There’s little news…
Read MoreThe Gratitude Tool That Works Every Time
Long before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write thank you notes for gifts?) they remain—in my opinion—one of the best ways to express gratitude and make another person…
Read MoreBad Selling Fundamentals = Bad Social Selling
Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75% of what’s written about Social Selling, all you have to do is leverage LinkedIn, Facebook, Twitter, Pinterest, or whatever your favorite social selling platform is, and you will be successful in sales. Make connections, have a…
Read MoreDIY Leadership
As the owner of a business, there are tasks that only you can accomplish. You have to consistently make sure everything is running smoothly, however there are certain ways of delegating responsibility that will set you apart as a leader. Before you write a to-do list that resembles a small book, realize there is no such…
Read More6 Crucial Steps to Take Before You Seek Investors for Your Business
Investor support is one of the most pivotal aspects for small businesses. When you are looking to make it big as an entrepreneur your saved capital is not enough, and you will need help from people who find a future in you. But, there are 6 important things to keep in mind when it comes…
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