Posts Tagged ‘Relationships’
Consider the Corporate Gatekeeper
Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? There are always gate keepers whose job it is to filter out the inconsequential or inappropriate, and allow through those with most promise. That said, gatekeepers can and do block some great opportunities…
Read MoreWhatsApp: Your Newest Sales & Marketing Helper
The world of marketing channels keeps on shifting as new innovations appear with every new communication medium. Today’s marketers are more prone to use digital marketing channels instead of sticking to traditional means. Among the more innovative digital marketing mediums, WhatsApp is breaking all barriers as an exceptional sales and marketing tool. The recent acquisition…
Read MoreAvoid 3 Types of Customers to Make Your Life Easier
While we have all heard the customer is always right, and that is generally the case, there are some types of customers that just need to be fired. They do nothing but drag down our ability to offer quality customer service and fair pricing to other customers. They can suck the life right out of…
Read MoreA Personality-Based Approach Leads to More Sales
One of the most effective ways to be a successful salesperson is to use a client-centered approach to sales. That means tailoring your sales presentation to suit the personality and specific needs of the client. Often salespeople aren’t as successful as they could be because they use the same canned presentation with all their clients.…
Read More3 Ways Co-Marketing Can Help Your Small Business Thrive
Co-marketing is helpful for a business of any size, but it’s a necessity for small businesses. Why? Traditionally, small business might be lucky to have a small dedicated marketing department. But, more often than not, they’re sharing marketing duties with another function, like sales or accounting. That doesn’t leave much time available for marketing a…
Read MoreEntrepreneurs Need More Relationships and Fewer Friends
Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In fact, the focus on social networking platforms, starting with Facebook, has destroyed the meaning of the word friend and even changed it from a noun to a verb. It’s now common to have hundreds or thousands of…
Read MoreDoing More By Doing Less
It’s awfully crowded in the digital marketing/social selling world. Getting “heard” is increasingly difficult. Getting into see/talk to customers is one of the top challenges I hear from executives, marketing and sales people alike. To most, the solutions seem to be, “do more,” “be outrageous.” As a result our emails are filled with “provocative/attention grabbing…
Read MoreHow Asking Questions Leads to Success
I have often said that I have never had an original idea. I can’t speak for anyone else, but in my life everything I’ve learned has come from what I see, what I hear, and what I read. But above all, I like to learn from watching and listening, so I make a point of…
Read More5 Essential Factors in Planning a Successful CRM Implementation
Whether you’re implementing your first customer relationship management (CRM) solution or merely transitioning away from outdated software, careful thought should be put into the implementation of any new CRM. Your CRM solution will be the backbone of your organization’s customer experience. It’s important to craft a solution that meets your company’s goals and objectives, while…
Read More5 Benefits to Joining Your Local Chamber of Commerce
Has your local chamber of commerce representative approached you about becoming a member? Not sure if it’s worthwhile? Joining your local chamber of commerce has its distinct benefits. From meeting new people to getting your franchise in front of new political advocacy measures and learning opportunities, you stand to benefit by becoming a member. Here’s…
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