Important Measures to Implement During a Recession

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Recessions tend to hit small businesses hard. One of the core challenges of recession readiness is delivering the same level of service despite reduced access to resources. The key is not only to survive the economic downturn but also to emerge on the other side ready to capitalize on the now-improved economy. But how? In…

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5 Ways to Prep Your Ecommerce Business For An Economic Downturn

Economists are hotly debating whether or not we’re in a recession, but we know one thing for certain: times are tough for online retailers regardless of the academic definition. According to Consensus Economics, the US economy is likely to grow by just 0.2% in the next year, the third lowest since 1989. Moreover, inflation hit…

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Here’s How to Anticipate a Recession as a Small Business Owner

Many experts anticipate that a recession will be coming in the next several years. This is a problem for everyone of course, but it is particularly difficult for small businesses. Business owners who are doing well during regular times may find that their cash flow cannot adapt adequately to the pressures of a recession. While…

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5 Shared Traits of Recession-Proof Businesses

The U.S. could be headed for a prolonged recession following the coronavirus pandemic, which has taken an economic toll worldwide. Small businesses looking to survive — and thrive — during a recession can implement best practices now to better navigate an impending new climate. Recession-proof businesses are those that meet essential needs for customers, selling…

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The Upside to a Recession

When we talk about a recession, we don’t usually tell happy tales. We talk about struggles, cutbacks, and loss. If you were old enough to be in the workforce, own a home or business in that 2007-2010 season, you remember the challenges that we all faced, personally or professionally. But from a marketing perspective, I…

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What Goes Up in a Down Economy?

When any economic bubble bursts, a recession is likely to follow. Economists have been monitoring economic factors and signaling a coming recession, and potential bubbles that will drive it include the student loan bubble and the resurged subprime lending bubble. Yet while some industries suffer or even collapse during economic downturns, others survive and even…

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