The U.S. could be headed for a prolonged recession following the coronavirus pandemic, which has taken an economic toll worldwide. Small businesses looking to survive — and thrive — during a recession can implement best practices now to better navigate an impending new climate. Recession-proof businesses are those that meet essential needs for customers, selling […]
Recession
The Upside to a Recession
When we talk about a recession, we don’t usually tell happy tales. We talk about struggles, cutbacks, and loss. If you were old enough to be in the workforce, own a home or business in that 2007-2010 season, you remember the challenges that we all faced, personally or professionally. But from a marketing perspective, I […]
What Goes Up in a Down Economy?
When any economic bubble bursts, a recession is likely to follow. Economists have been monitoring economic factors and signaling a coming recession, and potential bubbles that will drive it include the student loan bubble and the resurged subprime lending bubble. Yet while some industries suffer or even collapse during economic downturns, others survive and even […]
