Posts Tagged ‘Public Relations’
5 Keys to Handling an Unexpected Social Media Disaster
PR isn’t quite as simple as it used to be. Thanks to the almost farcical activist nature and real time updating of social media networks like Twitter, Facebook, Tumblr and more, now everything is politicized in spontaneous hashtag campaigns. While this may be off-putting to many, the keyboard warriors of social media are simply gleeful…
Read More2 Reasons Your PR is Stuck in the Mud
You don’t listen to your customers Someone high up in your business decides you really need a video/ blog/ enewsletter. Or someone in a meeting room tells you their idea which they think is the best thing since sliced bacon. They’ve seen it somewhere else for someone else and just *knows* that it will work.…
Read MoreClear Sailing: How to Keep Your Company Afloat During a PR Crisis
Companies are built on reputations. Two businesses could produce the exact same product, but one will receive more customers solely because of their name recognition and the reputation they have built over the years. When something happens that puts your business’s reputation in jeopardy, it is essential that you react quickly and decisively to address…
Read MoreHow Small Business Owners Can Leverage Digital Public Relations for SEO
SEO has changed rapidly over the last few years, and in order for small businesses to increase visibility within search rankings, it has become extremely important to focus on building high quality backlinks from strong domains. The most likely way to acquire a backlink, which serves as a trust single to search engines that your…
Read More5 Ways to Not Pitch Journalists
When pitching a story to journalists, the quality of the pitch can determine if you see your news in the headlines or it ends up being tossed in the garbage can. Many journalists are bombarded with several pitches a day, so if you’re unable to get their attention, your news may never see the light…
Read More5 Relatively Inexpensive Ways to Do PR in Small Business
A PR company can be one of the best, and most expensive investments to your business. When you’re first getting started, or you’re bootstrapped for cash, a third-party expert to handle these communications is tough to afford. But there are plenty of ways to get your name out there without a big investment. Become the…
Read More6 Tips for Interview Success
As you may recall, a few months ago we wrote a piece about how you can plan and pitch a top-notch PR campaign. Hopefully by now, you’ve had a few chats with the media and secured interviews about your subject. Great job! But now the real work is about to begin, so get ready for some…
Read More4 Crucial Ways Your PR Department Influences Your Brand
Your business has a brand, an idea that represents what your business offers its clients. But between the development of your business and its brand, a lot can be lost in communication. Enter your public relations department. This group of people manages and improves your business’s public image, which directly influences your brand. Here’s how…
Read More5 Tips on Pitching the Media
Business owners need to be able to sell their news to the media and the public if they want coverage. But how do you go about garnering media coverage? Simple: You have to craft a compelling pitch. But what’s a pitch? A pitch can be as simple as an email to a journalist that sells…
Read More4 Creative Ways to Make Customers Come to You
