Many companies use national awareness campaigns or celebrations as marketing opportunities, whether it’s Breast Cancer Awareness Month in October, National Women’s History Month in March or a dedication to financial literacy in April. Suddenly, the shopping app Rakuten links with Pride-themed merchandise in June and the classic shape of Cheerios turns to hearts for American […]
Promotions
Six Ways to Promote Your Business When You’re Just Getting Started
When you are first launching your start-up, your to-do list is a mile long. After developing the business model and fine tuning your product or service, the most important item on your agenda is to build a customer base. That’s why you went into business in the first place, because you believe you have a […]
Missing Foot Traffic But Lack a Bigger Budget? Try This Low-Cost Promotion
Are you looking to increase customer traffic to your business without spending a lot of money on advertising? Maybe you would like to put a bigger sign in front of your location, but regulations or costs are prohibitive. Maybe your business holds special events or sales that you would like to temporarily promote. Feather flags […]
The ROI of Promotional Product Giveaways
You may have seen them before. As a consumer, you may have been given one and probably even have it still lying around at home—a pen, notebook, tote bag, umbrella, or any such object that bears a company’s name and logo. Sometimes, you may even see them given out as a prize for a first- […]
How to Get the Biggest Brand Boost Using Promo Products
With industry investment in US digital advertising reaching $107.30 billion in 2018, (an 18.7% increase from $90.39 billion in 2017), do promotional products have a place in your marketing mix? YES! If you factor in the cost per impression (CPI) or cost per thousand impressions (CPM), there’s no doubt that promotional products cost less and will outlast any digital […]
Recruiting the Best Candidates from Your Internal Talent Pool
One of the hardest tasks of a business owner is hiring the right people. Top performers must have the right work ethic to fulfill expectations, but also be a good fit within the company. A bad hire could result in serious repercussions, as the business’s reputation could be tarnished by their actions. Having built three […]
Take a Chance on More Business
A nearby town hosted a garden tour last weekend—a beautiful day to truly stop and smell the roses. It was also a chance for small businesses around town to promote themselves to regular and potential customers. And promote they did. Event sponsors (small businesses all—from restaurants and flower shops to plumbers, contractors, and lawyers) received […]
6 Office Habits That Increase Your Chance of Promotion
A lot of people believe that, when it comes to a promotion, you should only be patient. Nonetheless, just like simply going to school won’t get you good grades, just showing up at work won’t get you that promotion. Unfortunately, it is not all about the hard work either. Sure, you may outperform the entire […]
7 Step Checklist for Successful Ecommerce Promotions
E-commerce is making huge inroads and is fast becoming the medium of choice for most buyers in the U.S. According to a U.S Department of Commerce report, the e-commerce market is witnessing a steady incline since 2014. The overall e-commerce industry is continuously growing and outpacing its retail counterpart quarter after quarter, while the retail […]
4 Easy Steps to Boost Your Small Business Marketing
There’s no doubt that marketing a small business is more difficult than ever. The sheer number of options available, whether it’s through traditional media such as press and television or modern channels like Facebook and Twitter, makes it incredibly challenging to have your voice heard. The following four ideas will help put a new spin […]
