The Best PR Strategies for Small Businesses on Black Friday

Black Friday, the annual shopping and hunting for great deals and discounts that takes place the day after Thanksgiving, is a great opportunity for businesses to boost sales, build brand awareness and increase customer loyalty. For small businesses, it’s a chance to compete with larger corporations on a more level playing field. However, small business…

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Score Big Holiday Sales With These Best Promotion Tips

shopping bag and christmas decoration

Whether it’s winter holiday time or other seasonal sales event, special customer promotions rule the game. Strategies like bundled offers and personalized email outreach, among others, are proven activities that can propel your businesses forward. With these best promotion tips, you can create holiday promotions that resonate with customers and maximize your seasonal success. Offer…

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How to Create Blockbuster Holiday Promotions

young asian woman on floor using laptop to search holiday promotion

Holidays present a unique opportunity for small businesses to elevate their brand visibility and drive sales. We asked for some blockbuster holiday promotions tips from seasoned experts who have crafted and executed some of the most effective holiday campaigns.  Offer Holiday Bundle Deals One of the most successful holiday promotions we ran was a “Holiday…

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How To Start a Promotional Marketing Campaign

Promotional marketing campaigns are essential tools for businesses looking to boost visibility, attract new customers, and foster loyalty among existing ones. By strategically leveraging promotions, companies can create excitement around their products or services while effectively communicating their value proposition. Let’s look at how to start a promotional marketing campaign and ensure its success. Define…

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Salon Client Retention Top Marketing Tips

A salon owner selecting a product from a variety of colorful boxes on the shelves in their salon.

As a salon owner, attracting new clients is important, but retaining existing customers is crucial for sustained business growth. Loyal clients not only provide steady income but can also become advocates for your salon. Here are several marketing strategies to help you keep your existing customers engaged and loyal 1. Personalized Communication Utilize client information…

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Savvy Marketing Strategies for Restaurant Owners 

Three people collaborate around a laptop and smartphone at a small café table, with a cup of coffee in the foreground.

As a restaurant owner, standing out in a crowded market and attracting more customers can be a challenge. However, with the right marketing strategies, you can increase your visibility and appeal to a wider audience. Here are some effective ways to market your restaurant and draw in more diners 1. Leverage Social Media  Utilize platforms…

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7 Ways of Leveraging Promotional Counters Effectively

a well organized promotional display on a counter

Whether you are planning an event or participating in a trade show or exhibition, promotional counters are a perfect selection for you. They are perfect for product demonstrations as well as sampling and retail marketing. Similar to the display counters, they are perfect when you want to engage the consumer on a face-to-face basis. These…

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How to Promote Your Company with Awareness Campaigns and Celebrations

Many companies use national awareness campaigns or celebrations as marketing opportunities, whether it’s Breast Cancer Awareness Month in October, National Women’s History Month in March or a dedication to financial literacy in April. Suddenly, the shopping app Rakuten links with Pride-themed merchandise in June and the classic shape of Cheerios turns to hearts for American…

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