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Home / Archives for Profit

Profit

How to Turn Profits into Growth

Jun 27, 2018 By Rebecca Shipley

Starting a business is not hard. The hard part comes when you have to use your brains and resources to build the business from the ground and make a profit out of your business idea. This means dealing with marketing campaigns, identifying the audience, understanding finances, and much more. But what happens when you already […]

Filed Under: Pricing Strategy Tagged With: Growth, Profit

Businesses with a Higher Purpose Also Increase Profit

Mar 16, 2018 By Marty Zwilling

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in […]

Filed Under: Strategic Planning Tagged With: Profit, Purpose

4 Dependable Ways to Make Money Developing Apps

Nov 29, 2017 By Matthew Davies

If your primary goal developing apps is to make a lot of money, then you must understand that you will probably fail. As of March 2017, Statista reported that “there were 2.8 million available apps at Google Play Store and 2.2 million apps available in the Apple’s App Store.” Only a small fraction of those […]

Filed Under: Software Tagged With: Apps, Profit, Technology

When Did Profit Become a Bad Word for Entrepreneurs?

Sep 21, 2016 By Marty Zwilling

As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. They seem to feel it conveys a message of personal enrichment at the expense of others. My view is that the purpose of every business is to make a profit, as fuel […]

Filed Under: Pricing Strategy Tagged With: Differentiation, Profit, Value

Stuck Selling a Commodity? How to Multiply Your Margins

Aug 3, 2016 By Susan Solovic

You could order online and send a dozen roses to someone you love for about $20. I just checked. So why would you—or anyone else—pay five to 10 times that much? Before we answer that question, let’s examine the florist industry and e-commerce. If you have been a student of e-commerce, you’ll know that ordering […]

Filed Under: Pricing Strategy Tagged With: Pricing, Profit

What is the Barbell Effect and How Does It Work?

Jul 27, 2016 By Susan Solovic

Do you work out with free weights? If you do, where do you grab the barbells? In the middle, right? In business, as in barbells, it’s the middle that gets squeezed and this has given rise to the phenomenon known as “the barbell effect.” The idea is that businesses on either extreme in a given […]

Filed Under: Pricing Strategy Tagged With: Pricing, Profit, Value

Profitability Per Product

Feb 15, 2016 By Jerry Osteryoung

I was dealing with a firm that was having problems with its profitability. Profitability had fallen over time, and management just did not know what was causing the problem. Once I understood the situation, I asked the CEO if they computed the profitability per product, and he said they did not have an adequate way […]

Filed Under: Pricing Strategy Tagged With: Pricing, Profit

Increasing Profitability Using the Cloud

Jan 21, 2016 By SmallBizClub Contributor

A study of 2,975 small business leaders from around the globe found that small businesses that use the cloud are more likely to have higher profit margins than businesses who are non-users. The recent research published in the Exact 2015 SME Cloud Barometer Report discovered that ‘heavy’ users of the cloud achieve greater revenue growth, […]

Filed Under: Software Tagged With: Cloud Services, Profit

A Small Business Pricing Perspective: Higher is Better

Dec 30, 2015 By Susan Solovic

To get a perspective on small business pricing, let’s first take imaginary strolls through the aisles of two retailers: Walmart and Saks Fifth Avenue. Both are leaders in their markets, so this isn’t a criticism of either one. We’re taking this stroll to observe human behavior and psychology. If we walk through Walmart at almost […]

Filed Under: Pricing Strategy Tagged With: Pricing, Profit

Noble Selling Purpose and Profit in Perfect Harmony

Feb 11, 2015 By Bob Burg

Not only is there no dichotomy between selling this way and making a profit, the two are absolutely aligned. When your purpose in selling your product or service is noble your focus is totally and absolutely on the value you bring to your customer.

Filed Under: Best Practices Tagged With: Bob Burg, Profit, Purpose

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