The 3-Step Dance: Creating a Great Company

Creating a great company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer. I’ve developed the three step dance in order to help form a repeatable method of how to create a great company from an early idea.
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In Search of the Perfect Fish Oil

When Joar Opheim was growing up in northern Norway, he competed in gymnastics, a sport known for its punishing training regimens. What Opheim didn’t imagine at the time was that, years later, he would move to the U.S. and build a thriving business producing his own high-quality fish oil.
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How to Market with Your Prices

Pricing strategies will help your small businesses make more money. Nothing affects your profits more than the price you charge for your products. But in reality, pricing can be a challenging part of an overall marketing strategy
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Value Proposition: Differentiate Your Product

Before you can begin writing a value proposition, you must determine what exactly sets you apart from your competition. This is important, as many of your competitors will have the same or a similar customer base, and offer very similar products.
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