It is no secret that the majority of marketing campaigns today are focused on the e-commerce arena where competition has gradually shifted to thanks to technology advancements. As an entrepreneur, it is easy to get caught up in a constant chase to solidify your online presence to the point of losing touch with other basic […]
Printing
Offset vs. Digital Printing: Which Option is Best for You?
High quality printing has never been more accessible to people than it is today. What was once only for businesses with super large budgets, is now being used as an everyday marketing tool to lift company’s brands and produce high-quality materials. Savvy marketing professionals today, understand that the printing industry still plays a powerful role […]
Valuable Printing Concepts You’ll Want to Know for Marketing: Part 2
Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed materials, do you know the common concepts and terms used in the print industry? It helps to understand them so […]
Valuable Printing Concepts You’ll Want to Know for Marketing: Part 1
Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed materials, do you know the common concepts and terms used in the print industry? It helps to understand them so […]
