Types of Substrates and How They Affect the Printing Process

Team designer working graphic packaging design with color chart and materials meeting brainstorm for new project.

Choosing the right substrate can make or break your packaging. Whether you’re designing eye-catching product boxes or sleek labels, the material you print on matters. Explore different types of substrates and how they affect the printing process so you can make informed decisions that wow your customers and keep them coming back. Printing on Paper…

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5 Essential Print Marketing Materials for Your Small Business

Managing a small business is an incredibly challenging exercise at the best of times, which at least partially explains why the failure rate for startups is as high as 90% during the first year of trading. To minimise this risk, entrepreneurs must try to make a series of informed decisions across a wide range of…

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Offset vs. Digital Printing: Which Option is Best for You?

High quality printing has never been more accessible to people than it is today. What was once only wholesale printing for businesses with super large budgets, is now being used as an everyday marketing tool to lift company’s brands and produce high-quality materials. Savvy marketing professionals today understand that the printing industry still plays a…

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Valuable Printing Concepts You’ll Want to Know for Marketing: Part 2

Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed materials, do you know the common concepts and terms used in the print industry? It helps to understand them so…

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Valuable Printing Concepts You’ll Want to Know for Marketing: Part 1

Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed materials, do you know the common concepts and terms used in the print industry? It helps to understand them so…

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