Print Archives

7 Trends to Watch When Designing a Brochure

By Charles Crawford | Mar 26, 2019

When marketing a company, business owners often think they can do everything online. They soon realize, usually at an event, that they need some type of brochure to give to people. Potential customers like to have a takeaway that they can scan at their leisure. That’s why graphic designers continue to be needed for print…

Reel in Your Next Customer with the Power of Print

By SmallBizClub | Aug 15, 2016

Being a micro business, a startup in a world of established and successful businesses can be a daunting place. Customers flock to your competitors and its tough, really tough, to get a look in, never mind bag your own customer. Every business and every entrepreneur has been there. Everyone has started from humble beginnings. As…

Do You Know the Environmental Impact of Your Printed Marketing Campaigns?

By SmallBizClub | Feb 23, 2016

There is much concern these days for the well-being of the environment and our planet—as there should be. Being a responsible consumer and business owner is an important part of what it means to be a conscious global citizen. Luckily, as technology develops, there are increasingly more ways to reduce your environmental impact and carbon…

Flexographic vs. Digital Label Printing

By SmallBizClub | Apr 6, 2015

Your product’s label is the face of your product to the world. Needless to say, a lot of thought and planning goes into the creation of your product label.

Why Print Marketing Materials are Still Important in 2015

By Elaine Fogel | Mar 23, 2015

Printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence.

The Power of the “Bookbook”: Why Print Marketing Still Matters

By SmallBizClub | Feb 25, 2015

There has been discussion for a while now about “the death of print.” This supposed extinction is due in large part to the overwhelming presence of all-things-Internet.

6 Reasons Not to Forget About Print for Your Marketing Plan

By SmallBizClub | Jan 22, 2015

Print should be a critical or even dominant part of a marketing plan, but it is often forgotten about in today’s digital age. Consider the following examples of how print can be used to your advantage.

Traditional Media Works for Local Marketing

By Elaine Fogel | Nov 12, 2014

In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”

The Money’s in the Magazine: Why SMBs Need Print Marketing

By SmallBizClub | Jul 21, 2014

While it may seem that this digital age has all but eradicated the necessity for in-hand marketing, print is not dead! There are several reasons why the smart business owner still invests in tangible print media. We’d like to share those reasons with you.

Want to Reach High-Income Baby Boomers?

By Elaine Fogel | Jun 12, 2014

If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.