Posts Tagged ‘Pricing’
Can You Defend Your Pricing Niche Against Your Competition?
This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. So, here comes the lesson and your challenge… The five major niches There are…
Read More9 Revenue Models That Can Keep Your Business Thriving
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), has become the norm for…
Read More7 Simple Ways to Ensure You Get Paid on Time
It’s no secret that running a business is tough. You knew it long before you even started down this path. You’ve heard all the stats before—over 20% of all small businesses fail within the first year, and more than half don’t make it to five years—and everyone you spend any time with at all feels…
Read MoreWhy Should Businesses Make Use of Coupons Websites?
Coupon websites offer customers with discounts on goods and services. Customers access the codes online and make use of them when making purchases in the store website. Coupon websites make profits by retaining a percentage of every coupon sold. The main reason why businesses make use of coupons is to attract more customers to their…
Read MoreA Valuable Product Strategy You Might Not Have Considered
As business owners, we are always thinking about more: How can we find more clients? How can we give our clients more than our competitors do? And of course, how can we bring in more money? One way to offer more is to bundle your offerings. But what if bundling doesn’t always make sense for everyone…
Read MoreDetermining a Pricing Strategy for Your Startup
One of the most often overlooked tasks of any startup is developing a viable and effective pricing strategy. Whether your business provides products or services, the price you charge for those can make or break your bottom line. There are a number of considerations you should take into account when determining a pricing strategy for…
Read More10 Top Revenue Models Drive Viable Businesses Today
I was mentoring some graduate students at a local university recently, and I sensed again that profit seems to be a dirty word these days to many aspiring entrepreneurs. I’m certainly not a fan of customer rip-offs, but even non-profits have to be cash-flow positive, or have deep pockets, to help anyone for long. Every…
Read More3 Basic Recipes to Improve Your Restaurant Without Breaking the Bank
Running a restaurant business is by no means an easy task. The food and beverage industry is not only rife with heavy competition, but requires a substantial investment of both time and money as well. For a dining establishment to survive, setting yourself apart in the market is only half the battle. In order to…
Read MoreWhat Does Your Pricing Say About You?
Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week, I want to take a look at what your pricing strategy says about your offerings. I believe that pricing is a part of positioning and branding that is often overlooked. How…
Read MoreHow Does Your Business Shape Your Pricing?
As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next couple weeks, we’re going to talk about how you price and sell your services and what that says to your…
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