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Home / Archives for Pricing

Pricing

How to Design a High Converting Price List on Your Website

Mar 26, 2021 By Eleanor Hecks

a-sane-approach-to-pricing-for-someone-new-to-freelance

People today expect transparency from brands. Adding a price list to your website can help consumers make the final decision to go ahead and give your product or service a try. You’ll disqualify some people, but this will save you time and effort. Consumers are also reluctant to share personal data without having a ballpark […]

Filed Under: Pricing Strategy Tagged With: Pricing

Know Your Industry: Average Margins

Jan 7, 2020 By Tim Berry

Know your industry. In a recent post here, I wrote that the most common stumbling point I see in multiple business plans is absurdly unrealistic profitability. Specifically … Most of the business plans I see project profits too high, or profits too early. In the real world, startups choose growth or profits, not both. The plans […]

Filed Under: Pricing Strategy Tagged With: Margin, Planning, Pricing

How to Be Successful in a Low Price, High Volume Business

Jul 17, 2019 By Anand Srinivasan

One of the key mantras to succeed as a business is to focus on high value clients. As any successful entrepreneur will tell you, such clients are less fussy about pricing and are less demanding on the provider. However, acquiring such clients can only happen when you have established a reputation in your industry. Also, […]

Filed Under: Pricing Strategy Tagged With: Competition, Pricing

5 Ways to Make Your Company Stand Out

Jun 10, 2019 By Dave Berkus

There must be at least several companies out there right now positioning to compete with you. If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark—and need to be agile and creative. The five strategies: Picking one to emphasize So, how do you position yourself to […]

Filed Under: Strategic Planning Tagged With: Differentiation, Pricing, Value

Do You Subscribe to the Subscription Trend?

Mar 27, 2019 By Drew McLellan

You can subscribe to just about anything today. I can remember, as a kid, that one of our neighbors got a fruit of the month shipment. We were fascinated by what kind of fruit he might get the next month and when the box arrived, we were all there for a peek and a taste. […]

Filed Under: Finance, Pricing Strategy Tagged With: Community, Pricing, Subscription

3 Most Successful Ways to Use Coupons

Mar 27, 2019 By Louise Harris

This year, coupon redemption is expected to balloon to 31 billion. Compare that to the 16 billion coupons redeemed in 2014 and you’ll notice how customers’ interest in deals and offers has only grown. Future predictions indicate that by 2022, coupon redemption will rise further to $91 billion. While last year, customers saved a good […]

Filed Under: Finance, Pricing Strategy Tagged With: Coupons, Discounts, Pricing

Can You Defend Your Pricing Niche Against Your Competition?

Oct 9, 2018 By Dave Berkus

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. So, here comes the lesson and your challenge… The five major niches There are […]

Filed Under: Pricing Strategy Tagged With: Differentiation, Pricing

9 Revenue Models That Can Keep Your Business Thriving

Aug 24, 2018 By Marty Zwilling

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), has become the norm for […]

Filed Under: Pricing Strategy Tagged With: Pricing, Revenue, Subscription

7 Simple Ways to Ensure You Get Paid on Time

Jul 12, 2018 By Zachary Paruch

It’s no secret that running a business is tough. You knew it long before you even started down this path. You’ve heard all the stats before—over 20% of all small businesses fail within the first year, and more than half don’t make it to five years—and everyone you spend any time with at all feels […]

Filed Under: Payments and Collections Tagged With: Cash Flow, Payments, Pricing

Why Should Businesses Make Use of Coupons Websites?

Jun 22, 2018 By Easypromos

Coupon websites offer customers with discounts on goods and services. Customers access the codes online and make use of them when making purchases in the store website. Coupon websites make profits by retaining a percentage of every coupon sold. The main reason why businesses make use of coupons is to attract more customers to their […]

Filed Under: Pricing Strategy Tagged With: Advertising, Coupons, Pricing

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