True loyalty programs are built on the basis of establishing a long-term positive relationship between the company and the customer and is not accomplished with a single “deal” or even multiple “deals.”
Pricing Strategy
The Lost Art of Loss Leaders
During high school I worked in a grocery store that used loss leaders to attract buyers. Once buyers were in the store they would typically buy enough related offerings, at higher margins, to more than offset the loss on the loss leader.
How to Test Prices without Irritating Buyers
The right price is something of a moving target for many companies. You may need to change the tag on a given product multiple times during the period of time you offer it and the more detail you can offer on the decisions to do so, the happier your customers will be.
Guide to Smart Pricing: What Are You Really Worth?
Getting your pricing just right is tricky. There are big downsides to keeping your prices too low. But it’s easy to raise them too high for people to buy anything anymore.
How to Market with Your Prices
Pricing strategies will help your small businesses make more money. Nothing affects your profits more than the price you charge for your products. But in reality, pricing can be a challenging part of an overall marketing strategy
Price Your Product to Provide Value and Make Money
If you sell a product, then the secret to your success will be to offer a great value proposition. That means that your product should improve people’s lives in a way that they deem more valuable than the price you’re asking for when you charge them.
How to Get the Hard-to-Get Clients, Part 1
In How to Avoid the Low Price Trap we talked about focusing on the tops of the trees, the hard to get clients with the best paying projects. But how do you build that ladder to reach them?
What Does This Pricing Strategy Say to You?
Your pricing strategy is one of the key components of your marketing message. It speaks about things far beyond your cost. It communicates value, customer attentiveness and how you view the relationship, both short and long term. It’s not something you should just stumble into.
How to Avoid the Low Price Trap
Why are there so many talented freelancers willing to work for minimum wage?Because most of them are competing for the same low budget projects using the same entry level advertising.
5 Steps to a Great Pricing Strategy
There are many important aspects to running a business, but perhaps the most important of all is your pricing strategy. At the end of the day, whether customers are willing to keep spending money at your business and whether you can afford to stay in business comes down to your prices. Here are five steps to get you on the right path for an effective pricing strategy.
