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Home / Archives for Pricing Strategy

Pricing Strategy

4 Ways to Get the Most Out of Your Trade Promotion

Apr 1, 2014 By Spencer Frandsen

Trade promotion is a tricky subject because of the sheer amount of money that is at risk. Often, trade promotions will be the most expensive marketing tool that is used for the year and it has the potential to either make or break a company.

Filed Under: Pricing Strategy Tagged With: Discounts, Marketing, Pricing Strategy, Retail, Spencer Frandsen

3 Key Strategies for Pricing Your Product

Mar 19, 2014 By YEC

When we first launched Ministry of Supply, we sold our Apollo shirt for a whopping $128. Our price for the shirt then moved down to $88, back up to $108 and finally landed on $98.

Filed Under: Pricing Strategy Tagged With: Competitors, Costs, Customer Segmentation, Pricing Strategy, Value, YEC

The Allure of Low Prices

Mar 14, 2014 By Dale Furtwengler

I missed the irony on my first read of the email in which a marketing firm talked about pricing. The second reading left me laughing. It never ceases to amaze me how alluring low prices are to sellers.

Filed Under: Pricing Strategy Tagged With: Consistency, Dale Furtwengler, Discounts, Pricing Strategy, Value

The Real Cost of Loss Leaders: Can You Afford Them?

Mar 6, 2014 By Ruth King

From time to time some companies lose money on projects through labor overages, material overages or mispricing a project. They have to work harder and more efficiently to make up for those losses. But how much harder and how much more efficiently?

Filed Under: Pricing Strategy Tagged With: Expenses, Overhead, Pricing Strategy, Profit, Revenue, Ruth King

Of Price and Profits

Jan 24, 2014 By Dale Furtwengler

How is it that businesses consistently fail to see the relationship between price and profits? What I suspect is that many businesses believe that it’s easier to compete on price than to differentiate.

Filed Under: Pricing Strategy Tagged With: Dale Furtwengler, Differentiation, Discounts, Mistakes, Pricing Strategy, Profits

Want to Sell More Stuff? Raise Your Prices

Jan 23, 2014 By Susan Solovic

Nearly every small business wants to sell more stuff— stuff being whatever your product or service is. After all, your business can’t survive if you aren’t selling stuff and generating revenue. But not all sales are the same, and selling the wrong way can ultimately hurt your small business.

Filed Under: Pricing Strategy Tagged With: Competitors, Differentiation, Discounts, Mistakes, Pricing Strategy, Revenue, Susan Solovic, Value

6 Tips Every Online Retailer Can Benefit From

Jan 23, 2014 By YEC

In the competitive world of online retail, it helps to stick to a few simple but effective tactics. Here are the six principles we use to wow our customers (and earn repeat business) year after year.

Filed Under: eCommerce Tagged With: Customer Service, ECommerce, Online Strategy, Pricing Strategy, YEC

New Freemium Formula Pits Revenue Against User Satisfaction

Dec 11, 2013 By Tim Berry

What would you think of a restaurant that offered really good food, but the salad is free and the dressing is extra? The potatoes are free but the sour cream is extra. The soup is free but heating it costs extra. And table service is free if you wait two hours, but table service in 20 minutes costs extra.

Filed Under: Pricing Strategy Tagged With: Apps, Customer Satisfaction, Freemium, Pricing, Pricing Strategy, Tim Berry

Small Changes in Prices Can Make a Big Difference

Dec 3, 2013 By Jerry Osteryoung

If your business is trying to increase profits, raising prices is something you might consider in today’s economy. However, you have to be so careful when doing this so as not to alarm your customers.

Filed Under: Pricing Strategy Tagged With: Jerry Osteryoung, Pricing, Pricing Strategy, Profits

What is Deal Loyalty?

Nov 19, 2013 By Bill Bleuel

True loyalty programs are built on the basis of establishing a long-term positive relationship between the company and the customer and is not accomplished with a single “deal” or even multiple “deals.”

Filed Under: Relationships Tagged With: Bill Bleuel, Customer Loyalty, Pricing Strategy, Relationships

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