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Home / Archives for Pricing Strategy

Pricing Strategy

How Do I Create High Margins?

Aug 6, 2013 By Scott Miller

One of the most difficult elements of marketing for most people is the art and science of pricing. There’s a lot of science to it—but it’s also an art. How do you price your goods and your services? Where do you start?

Filed Under: Pricing Strategy Tagged With: Differentiation, Margin, Pricing, Pricing Strategy, Profit, Relevant Benefits, Scott Miller

If the Customer Doesn’t Want to Buy, Discounts Won’t Help

Jul 12, 2013 By Dave Brock

It’s a major sales error to use pricing actions to break a stalled deal lose. Pricing actions are meaningless until the customer decides, “I want to buy.” Pricing actions are meaningless until pricing is the only issue keeping a customer from buying.

Filed Under: Pricing Strategy Tagged With: Dave Brock, Discounts, Pricing, Pricing Strategy, Sales Strategies

Pricing Strategy: Factors to Consider

Jul 10, 2013 By Matt Tarkenton

How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment.

Filed Under: Creating a Plan Tagged With: Customer Segmentation, Differentiation, Market Segmentation, Price Adjustment, Pricing, Pricing Strategy, Profit, Profits

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