One of the most difficult elements of marketing for most people is the art and science of pricing. There’s a lot of science to it—but it’s also an art. How do you price your goods and your services? Where do you start?
It’s a major sales error to use pricing actions to break a stalled deal lose. Pricing actions are meaningless until the customer decides, “I want to buy.” Pricing actions are meaningless until pricing is the only issue keeping a customer from buying.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.