One of the most difficult elements of marketing for most people is the art and science of pricing. There’s a lot of science to it—but it’s also an art. How do you price your goods and your services? Where do you start?
Pricing Strategy
If the Customer Doesn’t Want to Buy, Discounts Won’t Help
It’s a major sales error to use pricing actions to break a stalled deal lose. Pricing actions are meaningless until the customer decides, “I want to buy.” Pricing actions are meaningless until pricing is the only issue keeping a customer from buying.
Pricing Strategy: Factors to Consider
How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment.
