Posts Tagged ‘Pricing Strategy’
Are You Blockbuster or Netflix?
Kodak missed the digital revolution, and, like aging photos, faded with time—despite the fact it actually invented the first digital camera in 1975. Meanwhile, new and dynamic product categories for cameras, printers, accessories, and more were born and continue to flourish. Then there’s Blockbuster. “Be kind, please rewind”? Not so much for this company, which…
Read MoreCLV versus EVC
The concept of CLV or customer lifetime value has been used for many years to describe the value of a particular customer or customer segment to a company.
Read More Subscription Business Models Are Startup Favorites
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers.
Read More Has “Sale” Become a Four-Letter Word?
There is a growing awareness in retail that a once surefire way to save the day is gone forever. When all else failed, retailers could always compete on price. Those days, in the words of the old song, are dwindling down to a precious few.
Read More Is Holiday Shopping a Canary in the Coal Mine for Retailers?
Well into the 20th century, miners used canaries as a way to detect methane and carbon monoxide in mines. As long as a canary was singing, all was well. If a canary died, it was time to abandon the mine immediately. It meant the oxygen was running out.
Read More Pricing, Networking, and Value
Jenni from the Quick Books Self Employed Community says the following: “I always feel like my prices are too high, yet when I see my competition, their prices are almost double mine.”
Read More How Do You Select a Revenue Model for Your Startup?
One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.
Read More Communicating Price Increases
These simple tips can help you minimize ‘sticker shock,’ get the price increase you so richly deserve and retain the customers you want. Now that’s a winning combination.
Read More A Pricing Problem
I recently had a truly unusual, memorable experience facilitating a discussion about pricing. What made it unusual? There wasn’t one question about pricing. Yet every person there described their ‘problem’ as a pricing problem. What were the real issues?
Read More A Tale of Two Pricing Strategies
Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?
Read More