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Home / Archives for Pricing Strategy

Pricing Strategy

Flex Pricing: Why One-Size-Fits-All Doesn’t Work in 2022

Jul 26, 2022 By Gemma Moss

a-pricing-problem

When it comes to product pricing, many companies adopt different pricing models based on the demands of the industry. However, for the most part, the one-size-fits-all model still dominates the business landscape, as many companies have difficulty shifting to friendlier pricing models. Image: https://pixabay.com/photos/window-business-office-seminar-770535/ That said, despite the relative popularity of such a pricing model, […]

Filed Under: Sales and Marketing Tagged With: Pricing Strategy

5 Steps to Help You Decide on the Perfect Property Investment

Feb 19, 2020 By Olivia Hanlon

Property investment can be daunting, especially when you’re putting into it a large amount of your hard-earned money. There are an endless series of choices to consider, and you must purchase the right property in order to succeed. That’s why so many investors are skeptical about purchasing without the correct research first. Understandably, you want […]

Filed Under: Property Investment, Sponsored Tagged With: investment property, Pricing Strategy

Pricing Strategy Guide: Service Businesses

Jun 30, 2016 By SmallBizClub

Developing a pricing strategy may not be a science, but sometimes it can feel about as difficult as performing brain surgery or engineering rocket ships! Service businesses are at particularly high risk of pricing confusion. It’s much trickier to put a dollar value on things like time and expertise than to determine the cost of producing […]

Filed Under: Pricing Strategy Tagged With: Pricing Strategy, Profits, Service Business

Pricing Strategy Guide for Product Businesses

Jun 23, 2016 By SmallBizClub

It’s obvious that the price of your products have a lot to do with the profitability of your business. Exactly how to price products in a way that maintains or increases your profitability is a little less obvious. Here are the first two steps toward developing an effective pricing strategy for your small business. Do […]

Filed Under: Pricing Strategy Tagged With: Competition, Pricing Strategy, Product Development, Value

10 Steps to a Successful Pricing Strategy

Mar 15, 2016 By SmallBizClub

During the price strategy planning processes, companies assess past strategies, analyze how well each did, and plan prices for the upcoming year, eagerly anticipating a significant impact on the bottom line. After all, a 1% increase in price can result in an 11% increase in profit. However, many things can go wrong: customers can reject […]

Filed Under: Pricing Strategy Tagged With: Planning, Pricing Strategy, Value

Do You Offer Customer Friendly Prices?

Jan 8, 2016 By Shep Hyken

Do you offer customer-friendly pricing? Or, are your customers surprised to find that fees, surcharges or other costs have been added to their bill and that their total cost is more than they expected? When this happens, customers can end up feeling like they are being taken advantage of. I was once that customer when […]

Filed Under: Pricing Strategy Tagged With: Pricing, Pricing Strategy

Couponing for Greater Profits

Nov 25, 2015 By Biz2Credit.com

Sometimes, customers need that little extra incentive to come calling at your small business. Consider the coupon. Long viewed as the housewives’ shopping companion (Grandma loved it when the 7-cents-off creamed corn hit the paper!), coupons in this century have taken on a life of their own, with blogs and videos showing extreme shoppers taking […]

Filed Under: Pricing Strategy Tagged With: Discounts, Pricing Strategy

“We Can’t Justify Your Price…”

Nov 5, 2015 By Dave Brock

We were debriefing a closing call. Bill’s solution had been selected. Bill had done a great job in competing and in justifying the value of his solution. There was a strong business case demonstrating tremendous improvements in productivity. In this case, the customer was growing faster than their ability to bring people on board supporting the […]

Filed Under: Pricing Strategy Tagged With: Negotiating, Pricing Strategy, Sales Strategies

Making a Freemium Model Work for Your Business

Oct 8, 2015 By YEC

In today’s digital age, consumers and businesses alike are inundated with new tools that promise to make their lives and jobs easier, more efficient, more sustainable and more fun. But in a world in which software-as-a-service (SaaS) tools and cloud-based apps are as plentiful as grains of sand at the beach, consumers have nearly limitless […]

Filed Under: Pricing Strategy Tagged With: Freemium, Pricing, Pricing Strategy

Are You Blockbuster or Netflix?

Jul 22, 2015 By Redshift

Kodak missed the digital revolution, and, like aging photos, faded with time—despite the fact it actually invented the first digital camera in 1975. Meanwhile, new and dynamic product categories for cameras, printers, accessories, and more were born and continue to flourish. Then there’s Blockbuster. “Be kind, please rewind”? Not so much for this company, which […]

Filed Under: Innovation Tagged With: Innovation, Line Shape Space, Pricing Strategy, Subscription

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