How to Price Your Car Fairly Without Undervaluing It

Close up view hands of agent giving car key to client

Selling a business or personal car can be a daunting task, especially when it comes to how to price your car fairly. If you price your car too high, you might deter potential buyers; price it too low, and you could leave money on the table. Finding the balance between attracting buyers and maximizing your…

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How Offering Tiered Pricing Boosts Revenue for Small Businesses

Vector illustration. Abstract background. Tiered price structure

What if a simple change in pricing could unlock significant revenue growth for your small business? In this article, owners and founders share game-changing insights on implementing tiered pricing strategies. Learn how one business achieved a 35% revenue boost by introducing strategic tiers and how others maximized profits through thoughtful pricing structures. With 13 expert…

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How to Overcome Imposter Syndrome and Protect Your Revenue

Teamwork meeting financial chart on office table

Small business owners are the lifeblood of the economy, driving innovation, creating jobs, and serving as the foundation of countless communities. According to the U.S. Small Business Administration, small businesses represent 99.9% of all U.S. businesses and employ nearly half of the private workforce. Yet, with this immense responsibility comes a unique set of challenges,…

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When Can You Raise Prices? Consider the Barbell Effect

happy young woman choosing shoes at store

The barbell effect is a concept in marketing and business strategy that describes how markets can become polarized, with a decline in the middle market and growth at both the high and low ends. Think of a barbell at the gym: there’s weight at both ends and a thinner bar in the middle. In a…

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7 Ways to Price Your Photography Services for Maximum Profit

wedding photographer takes pictures of the bride and groom in nature in autumn, the photographer in action

As a photographer, capturing the perfect shot is only half the battle. The real challenge? How to price your photography services to ensure maximum profit without scaring off potential clients. Finding the perfect balance is an art and science, but with the right strategies, you can transform your passion into a profitable venture. Whether you’re…

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6 Fatal Mistakes Business Owners Make

a business owner busy at work

It’s challenging to start a business no matter what stage of life you are in currently. But, with today’s access to blogs, podcasts, seminars, and webinars, there is a wealth of information out there to help you minimize your mistakes and maximize your success. Having started more than 15 businesses and selling three of my…

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Flex Pricing: Why One-Size-Fits-All Doesn’t Work in 2022

a-pricing-problem

When it comes to product pricing, many companies adopt different pricing models based on the demands of the industry. However, for the most part, the one-size-fits-all model still dominates the business landscape, as many companies have difficulty shifting to friendlier pricing models. Image: https://pixabay.com/photos/window-business-office-seminar-770535/ That said, despite the relative popularity of such a pricing model,…

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5 Steps to Help You Decide on the Perfect Property Investment

Property investment can be daunting, especially when you’re putting into it a large amount of your hard-earned money. There are an endless series of choices to consider, and you must purchase the right property in order to succeed. That’s why so many investors are skeptical about purchasing without the correct research first. Understandably, you want…

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Pricing Strategy Guide: Service Businesses

Developing a pricing strategy may not be a science, but sometimes it can feel about as difficult as performing brain surgery or engineering rocket ships! Service businesses are at particularly high risk of pricing confusion. It’s much trickier to put a dollar value on things like time and expertise than to determine the cost of producing…

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Pricing Strategy Guide for Product Businesses

It’s obvious that the price of your products have a lot to do with the profitability of your business. Exactly how to price products in a way that maintains or increases your profitability is a little less obvious. Here are the first two steps toward developing an effective pricing strategy for your small business. Do…

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